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18.Have you looked at cost estimates from others who would like to help you solve this problem or complete this project?
19.It's not a good time for me to begin a session right this minute. Would you like to briefly discuss session times and fees?
20.Are you seeking generic free information on "the topic" or to work with a "your profession here" to address your specific situation? [If I have a free resource, I'll ask for their email address and send it to them.]
21.I provide a general 3-4 sentence overview of how I would address their concern with them. Then I say that I've found that
sorting of
information available and subsequent application of that information is so specific to each individual that I always recommend hiring a "your profession here" for getting that one project completed.
22.Well what I can offer you on that subject is an ebook (CD, audio, etc) called ________. I’ll email you
link.
23.Refer them to these "free" or "almost free" resources: ØThe library has books/tapes/audios/CD/reference librarians. ØTo an outsider, your local SBA and SCORE Offices "look" free. They're really not "free" either. Their classes "cost $" and their advice is paid for by all of us as part of our taxes. ØFind a professional who needs your services and see about some sort of in-kind exchange or barter. Again, this isn't totally free, as you do need to report it on your taxes, but in most cases, there isn't any money exchanged. ØJoin lots of ezines by experts in
area you're looking to learn about, but do it quickly while they are still free. And know that
'best of
best' contain ads and affiliate programs, too.
Marcia Yudkin, Marketing Consultant, Speaker and Author says this in Marketing Minute: http://www.yudkin.com/marksynd.htm "You can head off a good portion of that from paying clients by settingdown in writing what your fees cover and do not cover. While you don't want to come off as some sort of dictator with a stringent rulebook, it helps to set forth guidelines for a productive relationship. For folks who are not yet clients, feel free to copy what I do. If I can answer a question in five minutes or less, I generally just go ahead and do so. If a question is more complicated than that, I reply, 'I couldn't do justice to your question without a consultation. My consulting rates are ...' Prevent hassles by making expectations explicit!"
Remember, as a service business owner, part of what you "offer" clients and what they value from you is your knowledge and expertise. It's as much a part of your "services" as any tangible materials you produce. So make sure to treat it as such, and get compensated fairly! When you value your services, others will, too.
============== With special thanks to members of
CoachU Alumni Helping Alumni List http://www.coachu.com/, Digital Eve Seattle and Freelance Seattle, www.freelance-seattle.net discussion lists for sending me their questions and observations, which contributed greatly to this article.

© 2005 Elevating Your Business. Since 1998, Maria Marsala, a former Wall Street Trader, has worked with more than 1000 women (and men) who own service business to increase their profits, save time, and live rich, fulfilling lives. Visit www.ElevatingYourBusiness.com to request your 2 business reports and join our business building newsletter or forum.