7. Your niche could be that you've w.on a business reward. When you w.in a reward tell your customers or visitors about it. This increases their trust in your business.

8. Your niche could be that your product lasts longer. People don't like taking time and spending more money buying replacement products all time.

9. Your niche could be that your product is easy to use. People don't want to b.uy a product that they have to read a 200 page hard-to-understand instruction manual.

10. You niche could be that your product has better safety features. People want to feel safe when they use your products.

11. Your niche could be that your product was made by hand. Most people believe that products made by hand have better quality.

12. Your niche could be that you stand behind all your products. People want to know that you back- up any claims you make about your product with either guarantees, warrantees and f.ree replacements.

Quote of Day:

"The more extensive a man's knowledge of what has been done, greater will be his power of knowing what to do." -- Benjamin Disraeli

3) Giving a freebie to your prospect to “opt-in”. The freebie has to be relevant in theme to what you are selling.

4) Offering an email course, teaching consumer about product or service.

5) Continually reinforcing incentive for your prospect to remain on your subscriber list. This can be by offering him/her quality content on a related topic of interest, etc.

6) Providing more incentives to get to know more about your customer. You may at this point, conduct surveys to build your database of information on customer preferences. You can then easily match your products to customer needs.

Opt-in email marketing has lots of benefits for you and your customer:

* Increased customer loyalty due to constant contact.

* Customer needs and preferences are met.

* Increased “word of mouth” referral for your products or services as customer becomes more satisfied.

* Increased sales for your other products and services.

* Lower cost per order because marketing waste is minimized.

Note that, in order to retain your customers, what you must continually offer is value. Otherwise, your subscriber can easily “opt-out” and you would have lost a prospect.

The burden is on you to build and nurture relationship. Customer loyalty cannot be taken for granted, it has to be earned. Turning loyalty into trust will surely propel your profits.