1. Your niche could be that you o.ffer f.ree delivery. This may cost a little money, but, you will gain extra customers to make up for it.

2. Your niche could be that you o.ffer a lower price. If you can't afford to o.ffer a lower price you could always hold occasional discount sale.

3. Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.

4. Your niche could be you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.

5. Your niche could be that your product tastes, smells sounds, looks, or feels better. When you target the senses you're triggering basic human attractions.

So, how do you, as a online marketer, ensure that your marketing messages reach your customer? What steps can you take so that your marketing campaign is “read”, “seen” or “heard”?

The answer: Provide opt-in email marketing.

Opt-in email marketing provides a reasonable, go-to-the-market model that will ensure that your messages are “read”, “seen” or “heard”.

What is email opt-in marketing all about?

Opt-in email marketing is not merely a one-time process about asking your customer to opt-in or opt-out of a specified medium (in this case, your autoresponder emails).

It involves customer giving you permission to send your marketing materials and giving you private information on where to send them to. The customer is more likely to “read”, “hear” or “see” your marketing message if he/she has already given you prior permission to do so.

In highest form, opt-in email marketing involves an ongoing, evolving relationship between you and customer. The relationship is one that becomes increasingly focused, with relevant exchange of information and value.

The steps to an online opt-in email marketing principally involves:

1) Placing your ad in websites that your prospect are likely to visit.