7- Build Know- Like- Trust Factor- Building relationships is more important than collecting lots of leads. Think quality vs. quantity. Connect deeper vs. on surface.

8- It’s More Important to Receive Business Cards than Hand Them Out- This puts you in a position to be able to follow up.

9- Consistently Follow- Up- It's not enough to have a network. Follow up and continue developing your relationships and network. Have a good reason to follow up or ask "how can I help you?"

10- Develop Advocates- Build relationships with Centers of Influence who connect with your ideal client or customer. Offer incentives for referrals or provide great benefits.

11- Be Curious- The 6 Degrees of Separation Theory states that we are only 6 people away from finding out anything we need to know. Be curious and you will be surprised at what people, resources, and information are at your finger tips.

12- Develop You- You can grow your business as big as you can grow yourself. Start there!

To shift into action choose one tip to focus on for a week and see what new results come your way. Then try on another and so on. Before you know it your networking efforts will be paving your way to success. Starting Now!

Copyright 2004 © Beth A. Tabak, All rights reserved.

Perhaps most significant “bang for your buck” outlet for your advertising dollar is web. Web sites are very affordable (even free if you know what you are doing). A web site is an excellent method of advertising because you can attract many entities on a global scale (a little search engine optimization can garner 1000s of page views a day) and you can reach widest audience possible (potentially, anyone with an internet connection). Be sure to print up a healthy portion of business card and in addition to land-line telephone, mobile phone and fax numbers make sure URL (uniform resource locator) for your web site is displayed prominently on front of card.