12 Tips To Help You Turn Your Visitors Into Customers

Written by Ken Hill


Continued from page 1

7. Assure your visitors that they have nothing to lose by purchasing from you, by offering them a strong money back guarantee.

8. Make customer service a top priority. Answer any questions your visitors or customers have about your products or services as quickly as possible.

If you have people working for you that are responsible for customer service, train them how to successfully deal with your visitors and customers in a friendly, professional way.

9. Show your visitors that you offer a high quality product by providing them with a free trial. This could berepparttar first couple of chapters of an informational product, or a free trial version of a marketing resource or software product.

10. Use a call to action that directs your visitor to order from you, to start their free trial or whateverrepparttar 120980 next step is in your sales process.

11. Use a PS that stresses againrepparttar 120981 benefits of purchasing your product or that tells your visitor of a new added benefit such as a free bonus that your visitor will receive for buying your product.

12. Follow up with your visitors after they leave your site by providing free email courses or by publishing a newsletter.

This will keep people visiting your site and capture sales you wouldn't have made without a follow up system in place.

Article © 2003 by writer, Ken Hill. Integrate your entire e-commerce web site using an amazing all-in-one solution. Includes unlimited autoresponders, easy mailing list management, newbie friendly shopping cart, affiliate program software, and much more! Get your free 30 day trial now at: http://www.scstats.com/r.cfm?i=5079


Life After Press Release Distribution?

Written by Carolyn Moncel


Continued from page 1

Do take time to listen to whatrepparttar reporter says during your conversation. Your follow up call should not be a monologue but rather a dialogue. If you listen closely,repparttar 120979 reporter will indicate interest and what your next directives should be. For example, you'll discover whether or not you need to conduct a second follow up.

Do make note as to whether your release has been forwarded to another reporter. If this turns out to berepparttar 120980 case, then prepare to contactrepparttar 120981 new reporter with your story idea, but follow these steps again.

Do accept "No" gracefully. When a reporter says "no" to your story, acceptrepparttar 120982 fact that he or she has a good reason -- at least at that particular point in time. Therefore, you should never try to push a reporter into running your story because you will runrepparttar 120983 risk of alienating that reporter forever. He or she will remember you and each time you try to pitch a new story, you will be punished. Simply say "thanks," tweak your release and try again later. The timing or story angle may be wrong. Again, if you are listening closely, sometimesrepparttar 120984 reporter will tell you whyrepparttar 120985 story will not be covered. Perhaps he or she wrote a story on a similar topic recently.

Last, it never hurts to prepare a little script to help you concentrate onrepparttar 120986 specific points you'd like to make torepparttar 120987 reporter. Practice what you are going to say so that it feels natural during delivery.

Below is an example of what you can say once you haverepparttar 120988 reporter onrepparttar 120989 line:

Hi, John. I'm Carolyn Moncel from MotionTemps,LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company specializes in helping other businesses get their offices organized.

To kick off a new service that we're offering to our clients, we're sponsoring a contest called "Chicago's Most Disorganized Office," andrepparttar 120990 release that I sent to you has all ofrepparttar 120991 details. Oh, you didn't receive it? Shall I resend it and to which fax number? Oh, you'd like it by e-mail instead? Can I please verify your e-mail address? You can expect to receiverepparttar 120992 release in five minutes.

In case you're interested in coveringrepparttar 120993 story, I thought I'd provide you with some additional numbers and sources, which might help to flush out your story. Would like me to fax that to you now also? Thanks forrepparttar 120994 consideration. Can I follow up with you again? If you have further questions,just give me a call at 877-815-0167 or e-mail me at carolyn@motiontemps.com.

Now, what happens if you getrepparttar 120995 reporter's voice mail? Actually you can userepparttar 120996 voice mail to your advantage because it allows you another opportunity to leave your contact information, pitch your idea and offer up alternative ideas without interruption. You can userepparttar 120997 same script as above with a few modifications.

The bottom line here is this:repparttar 120998 media will never know about your company unless you tell them. You can't wait forrepparttar 120999 reporter to call you because it will almost never happen. That type of response is reserved for hard news stories and extremely rare circumstances -- miraculous rescues, scandals, extraordinary acts of kindness -- and most business stories just don't fall into any of those categories. Asrepparttar 121000 business ownerrepparttar 121001 onus is on you to tell your company's story torepparttar 121002 reporter, and you do it by following up.



Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.


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