7. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask for e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."

8. Set up a section for past issues of your e-newsletters. I recommend just listing their main topic or name of article and not by date. People don't like to read things they consider as "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you loose opportunity for tagging item for search engine listing.

9. After you post your articles in ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick up article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, in press release, Send them a copy of release.

10. Readers are tired of not getting any value and are dropping off lists fast, faster than ever. To keep them there, you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them remaining 75%) is acceptable. After reading thousands of ezines, I found that many publishers don't come close to providing that percentage.

11. Add an invitation to all your automatic e-mail signatures. Also, mention free but-not-free item of month. Include an expiration date for that free but-not- free offer. Change e-mail signatures weekly to maintain interest.

Copyright, Catherine Franz. All rights reserved.

Use Voice Broadcast Services to:

Offer loyalty discounts Special of month Overstock Create awareness of products and services Announce new products and services Send "Thank You" for recent purchases Find out if they were satisfied with past purchase Ask for referrals

Reach New Prospects

As I said earlier it is wise to use multiple marketing tools to generate leads for your business. You MUST test different marketing tools to generate leads so that you know what works best. Voice broadcast serves as a stand alone and complimentary marketing tool.

How many marketing mediums have you tested so far? What additional tools have you recently thought about to reach new prospects and past clients?

Direct Mail Support - Call-Mail-Call Campaigns

It has been proven to DOUBLE effectiveness of your direct mail programs if you notify customers ahead of time to look for special offers they are about to receive in mail. Then, follow up after your mailing to remind them of time-sensitive materials and re-state your offer once again for maximum effectiveness. Plus, when you compare costs of calling versus mailing, you'll see why this is such an effective addition!

The Benefits of Voice Broadcasting

Voice Broadcast systems can reduce customer service costs and enhance your organization or business by:

Providing high volume contacts and notifications Expanding hours of operation Automating routine calls thereby freeing employees to concentrate on more complex duties Speeding response times to message recipients Expanding call capacity faster and at a lower cost Reducing cost of employee or call center agent turnover Voice broadcasting benefits can show an immediate return on investment and make any business or call center more profitable.

Use Voice Broadcasting Services:

Savings4Merchants can broadcast messages for you within minutes announcements, urgent sales events, reminders, last-minute polling and canvassing, even notes to clients or agents in field, anywhere around country... possibilities are endless.

Professional Scripting and Recording Services. Our experienced voice-broadcasting writers and professional voice talents will give you professional touch you need.

Here Are My 3 Suggestions:

Don't just rely on one lead supplier as you put your business at risk if your supplier has a technical problem and cannot deliver leads you purchased. Don't just rely on one marketing technique to generate new business. Test different mediums and see what work best for you. Remember that consumers and businesses are everywhere. People watch TV, listen to radio, read newspapers, surf net and you can reach some at home or place of business. REACH THEM using every techniques available today. Use a simple and automated tool to stay in touch with existing clients and new prospects.

It's Easy to Learn More About Voice Broadcast & Find Out How to Use it Legally For Your Business. This Simple Marketing Tool is Ideal to Stay in Touch With Your Past Clients & Generate New Business.

Call Now Toll-Free: 1-888-872-2285

Andre Plessis

Andre Plessis Marketing Consultant Savings4Merchants http://savings4Merchants.com Tel: 818-341-2972 or Toll-Free: 888-872-2285 Big Marketing Ideas Without The Big Spending!