1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on grammar and spelling. Use personal pronouns (I, me, you and your). Limit percentage of I's to half or less of you's.

2. Spread knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design.

3. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on test slide. A test slide is slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it next time you turn it on.

Turn system on with test slide displayed and then switch to next slide. The next slide can explain how they can get your free but-not-for-free product and directions on how to receive it. Return to this same slide at end of your presentation.

4. At this same presentation, pass around a clipboard asking them if they want to register for your ezine. Start passing at beginning or even before you start. Use a short piece, different colored paper, with a note about free but-not-free item. Give them three incentives to register at that time.

5. Send out a press release every time you have a new free but-not-free item available. Send whenever you have a new context, a new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learn lingo, you can learn how-tos with a Google search: Search example: "press release" and "how to". Leave in quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at same time.

Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You can use Direct mail, Call Centers, Newspapers, Radio, TV, Online Advertising etc..

Don't just depend on one lead source. If your supplier goes out of business, you won't get your leads.

What do you know about voice broadcasting?

Voice Broadcasting Marketing

A legal, and simple solution for getting hundreds, or thousands of calls out almost instantly!

Gives you power to deliver a targeted and personalized message to a targeted audience in geography of your choice.

You can reach:

Consumers: Select by: Income, Age, Geography, Home Value and more. Businesses: Select by Job Title, Business Type, Sales, Employee Size.

Deliver your message to answering services and/or live respondents AND allow them to be connected to your office with push of a button.

Direct Connect

"To speak with a representative now, press ONE."

There's nothing more POWERFUL & EXCITING than instant response, and with Direct Connect, your customers and prospects have ability to respond to your offer instantly, with push of a button.

"Please hold while we connect you."

They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments... possibilities are endless!

This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

How It Works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or call is disconnected, if desired). If a live person answers, a different message is delivered, giving them chance, with push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with Direct Connection even connect to one of your live sales agents instantly... possibilities are endless!

Reach Existing Clients

You MUST STAY IN TOUCH with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did an email broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company. Two main reasons. First they receive many offers from your competition, second they forgot all benefits of your product/service.

If you do not stay in touch with existing clients or prospects, they will go somewhere else. It's been PROVEN! So don't let them go to your competition!

When was last time you got in touch with past clients or prospects? OH!!!

Customer Retention and Loyalty Programs