5. Ask owner of web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.

7. Give web site a testimonial for their product or service. Include a little text link for your web site with testimonial. You never know; it could end up on their ad copy.

8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards top.

10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at end of your message.

- It's about copy, words. It's text that will bring you success or failure.

- Design? The purpose of design is to support and showcase text. If you want results, your visitors must read text. This influences your choices of colors, your use of images, layout on page.

- Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's one that says YES. You don't WANT them to navigate. You want to give them just one way forward.

- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single page dilutes attention and reduces response rates. Keep it focused.

>> Concluding thoughts

Many large and medium sized companies struggle with creating landing pages that are unashamedly built to maximize conversion rates. Perhaps they don't have skills in-house to write and design that kind of page. Perhaps they feel uncomfortable about 'direct marketing' through their site pages.

Whatever reason, it's companies that have will and resources to build high-converting landing pages that will come out winners.

Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site, http://www.excessvoice.com.