There are millions of web sites trying to get listed in top 20 spots of major search engines. That amounts to a lot of competition! I say if you can't get listed at top, indirectly get to top.

How do you do this? Look up top 20 web sites on major search engines under keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at end of your messages.

2. Ask web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in free ebook.

3. Submit content to their web site. You could write articles for their web site and include your resource box and link at end of article. If they publish it, you'll indirectly be at top of search engines.

You still have to work within fundamentals of good writing and copywriting. And you still have to recognize differences between writing for paper and writing for a monitor.

However, there are some important differences to consider when it comes to writing a landing page.

>> You KNOW what you want your visitors to do

On many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to right page.

In other words, a lot of time pages we are writing are not final destination pages for many of our visitors. So we deliberately help them leave page, pointing them in right direction.

With a landing page, everything changes. With a landing page, you know what you want them to do and you DON'T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do.

>> Now you're in realm of direct marketing

A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on page, you want to convert them.