7. Tell people they can download your software at no-cost if they link to your web site. This strategy will multiply your advertising all over internet.

8. You will gain valuable referrals from people that tell others about free software you give away. Word of mouth advertising can be very powerful.

9. Increase your e-zine's subscriber base by giving away software to people that subscribe to your e-zine. This'll give them an incentive to subscribe.

10. Give away software to your current customers as a way of letting them know you appreciate their business. This'll create loyalty and repeat sales.

7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect authoritative figures in society.

8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they first visit your web site. Don't make first thing they see at top of your home page a banner ad.

10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.