10 Things to Consider Before You Do a Trade Show

Written by Susan Dunn, MA, Marketing Coach and Consultant


Continued from page 1

7.Prepare an ample supply of brochures, flyers and business cards.

Also get your “elevator” speech ready. Many people only visit for a minute or two and you need to be able to describe what you do and sell, orrepparttar particular product you’re promoting, very rapidly.

8.Decide your goals.

Just to experience your first trade show and learn from it? Capture names and addresses? Close 3 sales? Just meeting people?

9.Have some way to capture names, addresses and emails.

Most ofrepparttar 108834 literature people pick up at booths (or anywhere else) is discarded shortly thereafter. You can have a giveaway where they drop their business card in a fish bowl, or a sign-up sheet for a free gift.

10.Afterrepparttar 108835 show, do your follow-up.

Makerepparttar 108836 phone calls, getrepparttar 108837 names on your subscription list. Analyze whetherrepparttar 108838 results were worthrepparttar 108839 time and money spent onrepparttar 108840 trade show, keeping in mind residual effects fromrepparttar 108841 exposure.

Susan Dunn, coach and marketing consultant, http://www.webstrategies.cc , author of “The Secret to Getting to Present on a Cruise” ( http://www.webstrategies.cc/acruise.html ). Marketing for entrepreneurs and coaches. Ebook writing and Internet launch, writing and submitting articles, strategies to make your business grow, search engine placement, keytags. I have a 6 google ranking without spending a cent. Mailto:sdunn@susandunn.cc for information.


Is a Trade Show for You?

Written by Susan Dunn, Marketing Coach and Consultant


Continued from page 1

4.Prepare an ample supply of brochures, flyers and business cards. 5. Decide your goals. Just to meet people, try and close some sales, get names and email addresses, or do your first trade show and learn?

6.Have some way to capture names, addresses and emails.

Most ofrepparttar literature people pick up at booths (or anywhere else) is discarded shortly thereafter. You can have a giveaway, where they drop their business card in a fish bowl, or a sign-up sheet for a free gift.

7.Prepare your “elevator speech.”

Many people will only stop by your booth for a minute or two and you need to have prepared quick descriptions of what you do, what services you offer, or information on a certain product or program you’re promoting.

8.Don’t forget thatrepparttar 108833 other exhibitors are your audience as well.

They may need your product and services or be in a position to refer you to others. Visit around and network withinrepparttar 108834 show.

Remember that your work is only half done afterrepparttar 108835 trade show is finished. Process afterrepparttar 108836 trade show so you know what went well and why, and what you would do differently inrepparttar 108837 future.

Then follow up on all your leads. Getrepparttar 108838 names on your newsletter list, mail out flyers, makerepparttar 108839 phone calls.

Lastly, analyzerepparttar 108840 response rate vs.repparttar 108841 time and money you put into it. Take into account any residual business you may get. It can take up to 7 “hits” before a person will buy, and you may have maderepparttar 108842 first “hit” on a large number of people and gotten a lot of exposure.

©Susan Dunn, marketing coach, http://www.webstrategies.cc . Ebook writing and launch, web strategies, marketing and promotion, press releases, web design, article-writing and submission. Full-service, consultation and implementation, advice and resources. Mailto:sdunn@susandunn.cc.


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