ECommerce: 10 Things to Consider Before You Do a Trade Show

10 Things to Consider Before You Do a Trade Show

Written by Susan Dunn, MA, Marketing Coach and Consultant

1.Find out if repparttar

trade show is focused on your target market.

2.Talk with repparttar 108834 promoters and find out repparttar 108835 history.

How many trade shows have they done before? What was repparttar 108836 turnout? They should be able to give you figures. Find out how they plan to advertise – TV, radio ads, billboards, print ads?

3.Get repparttar 108837 names of people who have participated in one of their recent trade shows and call them up. You’ll get a lot on un-censored information.

4.Visit a couple of trade shows to observe and analyze.

Take a long a notepad and notes. Observe repparttar 108838 displays, how repparttar 108839 people work repparttar 108840 booths, what attracts you or repels you.

5.Plan to work with a partner.

Staffing a booth takes at least two people. Set up and delivery of your materials, which will probably be heavy, is easier. You can take breaks. One of you can wander around networking while repparttar 108841 other staffs repparttar 108842 booth. Some people find it easier to approach a booth with more than one person there.

6. Prepare your booth display and materials.

You need something eye-catching from 15’ away. There’s a whole industry supplying these materials – displays, booths, portable trade show exhibits, pop-up displays, table-top models, floor-standing, and exhibit booths in various sizes (6’ to 20’). Check them out on repparttar 108843 Internet. Here is one: http://www.showstopperexhibits.com.

Is a Trade Show for You?

Written by Susan Dunn, Marketing Coach and Consultant

Are you considering taking part in a trade show for repparttar

first time? It can be quite an investment in time and money, so get repparttar 108833

answers to repparttar 108834

following questions first.

1.Is repparttar 108835 trade show focused?

You want to make sure it will be attracting your target market. Talk with repparttar 108836 people who are putting on repparttar 108837 trade show and find out.

2.Ask repparttar 108838 promoters how they plan to promote it.

Billboards, TV, radio and newspaper ads, trade journals? Make sure its going to be well publicized.

3.Get repparttar 108839 history.

How many trade shows have they done in repparttar 108840 past and how successful were they? They should have numbers to show you.

4.Get repparttar 108841 names of people who have participated in repparttar 108842 trade show in repparttar 108843 past and make some phone calls.

You’ll get a lot of un-censored information from actual participants, but do talk to several.

If you decide, from your research, that you want to participate in repparttar 108844 show, do repparttar 108845 following:

1.Visit a couple of trade shows to become familiar with what’s going on.

Observe repparttar 108846 displays, how repparttar 108847 people work their booths and attract people to come visit, repparttar 108848 giveaways, etc. Take a notepad and make notes. Observe what works for you – what makes you approach a certain booth. Is it repparttar 108849 display? The person? The way repparttar 108850 person is dressed or how they’re standing or sitting? 2.Plan to work with a partner.

Running a booth is a two-person proposition, for many reasons. You’ll need relief to take breaks, one of you can walk around meeting other people while repparttar 108851 other person staffs repparttar 108852 booth, people are more comfortable approaching two people than one. Also your equipment can be cumbersome. One of you can drop repparttar 108853 other off at repparttar 108854 door for setup and go park repparttar 108855 car. 3.Prepare your booth display and materials.

You need something eye-catching that can be see from15-20’ away. There’s whole industry supplying these materials, which include displays, booths, portable trade show exhibits, pop-up displays and exhibit booths in various sized (20’ – 6’), and floor-standing or table-top models. Check them out on repparttar 108856 Internet. Here is one: http://www.showstopperexhibits.com/. It’s a sizeable investment, but you will need to be competitive.

Cont'd on page 2 ==>