7. Write articles.

You'll increase your traffic, your name recognition, and also your search engine rankings as webmasters pick up your articles for content on their sites.

8. Offer a money back guarantee.

Take pressure off of your visitors by providing them with a strong guarantee.

9. Create free ebooks.

Pack your ebooks full of valuable information that your visitors can use to increase their sales.

You'll be able to separate yourself from crowd and increase your prospective customer's trust in you.

You'll also be able to get more webmasters to promote your business when you let them rebrand your ebooks with their affiliate links.

Tip: You can easily make your PDF ebooks "viral" with Michael Wagner's Viral PDF.

Learn more about his unique product at: http://www.scstats.com/r.cfm?i=5730

10. Lavish your customers with special customer only sales and discounts.

Your customers are life of your business, treat them right, and you'll be able to increase your repeat sales and take customers away from your competition.

When a potential customer decides to look up a product that you sell, is he or she going to find your site or listing? Being specific in terms used on your site or listing is key, as keywords are what drive search engines like Google and Yahoo. If your company sells shoes, it's not enough to put word "shoes" on your site--it has to be anticipatory to searches that potential customers are doing. Most customers have an idea of what they are looking for when doing a search, so instead of "shoes," a customer will search for "imported Italian leather shoes." Specific focusing of terminology and product listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or location on a page. If term "Italian Leather Shoes" is used 15 times on a website, it will pop up higher on rating listings than one with same words, but only as a page heading or title. It would be easy to go overboard on this if it were only criteria, but it is only one of many different methods search engines use to list websites by relevance. Our article on Search Engine Optimization, located here, is a great reference to optimizing your site for maximum Search Engine Performance.

With a clear idea of where you want to go with Internet marketing, it can be a valuable tool to expand your business into digital realm, but be careful not to go overboard, as all marketing eventually crosses into zone of limited return. Customers are looking for what they want--it's up to you to make sure they run into you, and only way they will is for you to make sure your business is at places they are going to go.