10 Terrific Ways To Energize Your SalesWritten by Ken Hill
1. Ask your customers to fill out a brief survey.You'll be able to gain valuable information from your customers that will help you to make your site more productive. 2. Offer a bonus. Provide a bonus that will appeal to your target audience and that they'll view as very valuable. For example, you could offer free software, an ebook that can't be found anywhere else, or a transcript of one of your web casts. 3. Publish an ezine. You'll be able to capture more sales from your visitors who may have never returned to your site if you didn't reach them in their in boxes. 4. Offer a free trial of your software product. The more your visitors use your free trial, and see how great your product is, more they'll desire it, and you'll be able to add to your bottom line. 5. Provide testimonials. Your testimonials will increase your credibility by sharing how your product has exceeded your customer's expectations. 6. Offer an affiliate program. View your affiliate program as a partnership between you and your affiliates, and provide them with lots of promotional items. Also follow up with them with your own tips and advice to ensure that they'll be able get started on right track.
| | Getting noticed on the Internet - Digital Marketing for Small BusinessWritten by William King
The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive...)? The Internet provides advantages for both customer and proprietor in that one can search for exactly what is desired, without bother of endless phone calls, driving to malls, or poring over mail-order catalogs. A quick keyword or 3, and hundreds of results vie for attention on screen. Making sure your company is one of those results near top is a combination of factors: specificity in product offerings, Search Engine Optimization of web content and linking to and from related topics and sites. The only way to get noticed on Internet is to have a listing or presence, whether a dedicated website, ads on relevant sites, or by word-of-mouth. Oftentimes ads on online journals, informative sites, or e-zines (online magazines) are cheaper than space in a print publication, as well as being available to a wider audience than a dedicated website may be. Rates are often available for daily, weekly, or monthly terms, increasing flexibility and allowing a tight budget more leeway. Word-of-mouth advertising can be very cheap, but returns may be difficult to quantify. Sponsoring web shows such as podcasts or webcasts can be a great and cheap way to gain word-of-mouth exposure. Many times, a podcaster will be so thrilled to gain sponsorship that rates can be negotiated for very little, but make sure to approach a podcaster that has a show related somehow to your business. Don't overlook resources like Google's Adwords either, as they can be slightly pricier than similar options like banner ads, but they are shown to be far more effective than pop-ups, banners, or pay-per-click ads due to their specific targeting.
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