If you sell cosmetics, it is okay to say your cosmetics make people beautiful, it is better to say it makes them look younger and best to say it makes them look sexy.

7. HEADLINES.

You should never rush headlines. A good ad could be ruined by a poor headline. When creating headlines, spend time on it.

Write out a list of headlines and let friends and family help you choose best ones. Understand that if your headline does not catch them, you have lost them.

Headlines should be captivating. It should draw attention and must not be outrageous. This turns people off. It must sound real and probably make them inquisitive.

Look at these samples. 1hourwealth, Tasty Marketing Tips you Cannot Resist, Explode your sales in 72hours.

8. CUSTOMER CONVENIENCE.

People will buy more if your product offers convenience. Any product and service that generates more result in a shorter period of time will sell more.

9. SCAN THE MARKET FOR OPPORTNITIES.

Making money and creating irresistible marketing offers become easy if you have answer to this question; What do my customer want more and how can I provide it?

Find answer and fill need. Make it obvious you have answer in your market offers and it simply becomes irresistable.

10. BORROW IDEAS.

I did not say steal ideas. I said borrow. Never infringe copyright laws.

You can however borrow ideas. When you see a marketing offer that looks irresistable, simply borrow it. Improve it, add something, remove something and then use it.

You must have succeeded in creating an irresistible offer.

I recommend you read Shawn Casey's Mining Gold available at

© 2003 Oluwafisayo Akinlolu

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5) A well written and intriguing press release can lead to stories in press that increase sales, enhance credibility and give your company a competitive advantage. For free distribution use PR Web at http://www.prweb.com. PR Web maintains a database of over 60,000 media contacts who receive daily e-mail listings of press releases which match their topic criteria. If you need help creating and formatting your press releases consider purchasing software such as Press Release O-Matic at http://www.press-release-creator.com/.

6) Sponsor events and contests. Grand openings of shopping centers, businesses, car dealerships, etc. are some events you may want to sponsor along with fairs, festivals, open houses and community events. You can locate on-line contests to sponsor at About.com. They offer a very good searchable directory of contests at http://contests.about.com/. Be sure to publicize your sponsorship on your web site and mention it in your newsletter and in your press releases.

7) Solicit testimonials and use them. Request a testimonial from every past and current client. Offer sample testimonials or an outline to those clients who are reluctant writers. Send out testimonials to prospects, include them in your marketing materials, add them to your web site and e-mail signature block, add one to each press release and put them on back of your business cards.

8) Frequent newsgroups, topical lists and on-line boards that cater to your profession or your target audience. Offer free advice, URLs of helpful articles or web sites and your opinion. Don't overtly promote. Be wise and helpful while showing your expertise and your reputation as someone to be trusted will grow. Marcia Yudkin of http://www.yudkin.com has done this very successfully for years. Now she's known near and far for her marketing expertise and her opinion is very well respected.

Building your public relations presence is an ongoing process that is most effectively achieved when you employ multiple strategies. Develop a plan, think creatively, promote consistently and your business will stand out from crowd!

(c) 2003, Davis Virtual Assistance. All rights reserved.

Permission to public is granted in all venues so long as by-line remains intact.