© 2003 Oluwafisayo Akinlolu ----------------------------------------Word Count: 702

10 TIPS FOR CREATING UNRESISTABLE ADVERTS.

1. PROGRESSIVE DISCOUNT OFFERS.

People will buy more if you tell them there is a price slash on bulk purchase. It really does not matter if slash is $10 or $1. Give progressive discount offers and watch your sales "sky rocket."

Tell them in clear terms; Buy three, get one free!, Buy four and get a 2% discount etc.

If you sell ebooks for instance, tell them if they buy one they will get one free.

You'll end up with more sales than you imagined.

2. MONEY BACK GUARANTEE.

Tell your prospective buyers they will get back their money if they are not totally satisfied with product you sell and they will end up buying. Why? They feel safe.

The truth is; if what you sell is what you say it is, no one will come back for his money and you'll make explosive sales.

3. CREATE A SENSE OF URGENCY.

Make prospective buyer feel urge, urgency to buy. This can be done by using action stimulating words and giving deadlines.

Here are a few examples; Offer lasts till....., click now!, first 10 gets...., get free report now, order now!, complete details available ....., act now!, click, etc.

4. KISS

Keep It Short and Simple. Your marketing offers should be short and simple, yet irresistable.

5. NEVER TALK ABOUT YOU.

No buyer wants to know how your product affects you. They want to know what they will get from it. Please tell them. They are totally selfish and so am I when I want to buy.

While being honest, tell them what they will get from your product.

Instead of saying your company produces best shoes in world, simply say they deserve best shoes and you have made it specially for them.

Tell them what they want to know truthfully and they will buy and keep buying.

6. ADD EMOTION TO YOUR MARKETING OFFER.

What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around world. How do you make yourself known amid all noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get most bang for your buck.

Stretch your budget by developing a low cost public relations campaign that you can handle in house. Publicity is a much more powerful tool than advertising and a successful campaign lends credibility to you and your company.

Use following tips to take advantage of many opportunities to make yourself known in on-line and off-line world. Think creatively and you'll come up with even more ideas to propel your public relations campaign ahead.

1) Write articles such as customer case studies, book reviews, how to advice, editorials, etc. and develop a snazzy by-line that drives readers to your web site. Submit your articles to directories, newsgroups, e-zines, web sites and off-line newsletters and magazines. You'll be astonished at how far one article can reach and how it can convert readers to loyal, long-term clients. If you need guidance with this technique consider signing up for "Expert Articles" teleclass held by Dr. Rachna D. Jain. E-mail Dr. Jain at Coach6-46006@autocontactor.com for more information.

2) Speak for free at your local Chamber of Commerce, trade associations and clubs. Ask sponsoring organization to hand out your business cards and brochures to all attendees prior to event. Collect business cards and hold a prize drawing at end of your speech. Use business cards to send out "thank you for attending" e-mails after event and ask for permission to add recipient to your newsletter list. Build this list and communicate regularly.

3) Approach local and national radio shows covering your target audience and offer to appear as a guest. You will need to craft a pitch letter that can be sent via e-mail to producer of show. Make your pitch exciting and spend a great deal of time on benefits listeners will derive from your segment. To find radio stations search brs web-radio site at http://www.radio-directory.com/.