7. Check publications that carry kind of advertising you need and is compatible with your product/service. Many new mail order publications offer low rates to first-time advertisers; a free-of-charge insertion for prepaid issues; or special seasonal ad space at reduced rates. In addition, there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to publication -- they take a commission from each order, forward to you for fulfillment, and send you a check for balance.

8. Ask about "stand-by" space. This means, you submit your ad and publication holds it until they have unsold space, and then at a savings of 33% or more, you can insert your ad. Check all local suburban and neighborhood newspapers for these opportunities.

9. Do you publish any kind of catalog or ad sheet? Get in touch with other publishers and inquire about bartering an advertising exchange. They run your ad in their publication in exchange for you running a comparable size ad for them in yours.

10. Advertise a free offer. Simply run a print or electronic ad offering a free report of interest to most people or to a particular target market . Announce it in "tag-line." Alternatively, include report as a bonus for their purchase. The objective is to convert largest percentage of responses into sales, which is usually done with a "tag-line" inviting reader to ask for more information or a free report.

Unleashing your imagination and have a powerful force working for you to help increase your sales.

(c) Copyright 2003, Catherine Franz 703-671-5677. mailto:catherine@abundancecenter.com Request permission to publish.