10 Secrets for Getting FREE Advertising

Written by Catherine Franz


The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it’s truly mind-boggling! Here are ten proven methods.

1. Write an article relating to your area of expertise and submit it to allrepparttar publications and media dealing in that range of interest. Become your own promoter and writer. Getrepparttar 100867 word out by establishing yourself as an expert on that topic and "tag-along" everything you write with a reference box listing your address for a catalog, dealership opportunity, or more information.

2. Write shorter articles forrepparttar 100868 Internet and send them to broadcast houses free articles. (These are known as "media- matching medias.") Here are a few sites to get you started: http://www.IdeaMarketers.com http://www.addme.com http://www.ezinearticles.com/ http://www.web-source.net/syndicator_submit.htm.

3. Become a guest on as many radio, television talk shows, or interview-type programs as possible. (Actually, this is easier to accomplish than most people realize!) Write a letter torepparttar 100869 producer ofrepparttar 100870 talk show, and then follow up with an in-person visit or telephone call. Your initial contact needs to emphasize how your product or service would be of interest torepparttar 100871 listeners or viewers of their program - perhaps even saving them time or money.

4. Post your advertising circulars on allrepparttar 100872 free bulletin boards in your area, especiallyrepparttar 100873 libraries, grocery stores, and beauty and barbershops. Don't discountrepparttar 100874 idea of handing out circulars to allrepparttar 100875 shoppers in busy shopping centers, at bus or metro stops, and malls, especially on weekends. You can also enlistrepparttar 100876 help of students to hand out circulars.

5. Print your product or service’s promotional ad onrepparttar 100877 front or back of your envelopes or other people’s envelopes.**

6. Send programs announcements on post cards. Shop for maximum size at minimal price. Use both sides for information leaving half of one side forrepparttar 100878 addressee’s information.

Why Advertise? What Does Your USP Have to Do With Anything?

Written by Kellie Marzolf


There are several reasons that you want to advertise, one especially being to sell your products or services. But have you ever thought about some ofrepparttar other, not so obvious, reasons advertising is so beneficial to your business? You want to make your advertising gorepparttar 100866 extra mile for you but you should really be thinking in terms ofrepparttar 100867 long run. Advertising, especially making your ads stand out fromrepparttar 100868 crowd, can be a difficult task for many people, butrepparttar 100869 benefits far outwayrepparttar 100870 negatives of learningrepparttar 100871 task. You want to get yourself and your product noticed and remembered. Differentiate yourself fromrepparttar 100872 crowd and your reader is more likely to remember your name. Your main objective is to ignite your readers emotions. By doing this, and if it is done correctly, you will not only ignite emotions but in turn cause them to make that purchase based on what they feel, whether they think it is logical or not atrepparttar 100873 time. You want to create a desire to find out what you have to offer this person by generating interest in what you're offering. There are a variety of ways to do this and many books online that will teach you how. As a business entity or a person building a business, your goal is to be remembered by someone reading your ad. People are swamped with several ads on a daily basis so it's a lofty goal to be able to stand out fromrepparttar 100874 pack. To do this, you need to distinguish yourself as different fromrepparttar 100875 next guy. Be bold but not overbearing, interest them but don't pitch them a sale right away. Think of a Unique Selling Proposition, a new and intriquing way to make your readers click on your link and not your competitors. Fulfill this goal and you will more than likely have yourself a winner.

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