The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it’s truly mind-boggling! Here are ten proven methods.1. Write an article relating to your area of expertise and submit it to all
publications and media dealing in that range of interest. Become your own promoter and writer. Get
word out by establishing yourself as an expert on that topic and "tag-along" everything you write with a reference box listing your address for a catalog, dealership opportunity, or more information.
2. Write shorter articles for
Internet and send them to broadcast houses free articles. (These are known as "media- matching medias.") Here are a few sites to get you started: http://www.IdeaMarketers.com http://www.addme.com http://www.ezinearticles.com/ http://www.web-source.net/syndicator_submit.htm.
3. Become a guest on as many radio, television talk shows, or interview-type programs as possible. (Actually, this is easier to accomplish than most people realize!) Write a letter to
producer of
talk show, and then follow up with an in-person visit or telephone call. Your initial contact needs to emphasize how your product or service would be of interest to
listeners or viewers of their program - perhaps even saving them time or money.
4. Post your advertising circulars on all
free bulletin boards in your area, especially
libraries, grocery stores, and beauty and barbershops. Don't discount
idea of handing out circulars to all
shoppers in busy shopping centers, at bus or metro stops, and malls, especially on weekends. You can also enlist
help of students to hand out circulars.
5. Print your product or service’s promotional ad on
front or back of your envelopes or other people’s envelopes.**
6. Send programs announcements on post cards. Shop for maximum size at minimal price. Use both sides for information leaving half of one side for
addressee’s information.