Continued from page 1
Enhancing or changing
product’s specifications are not within your control if you are not
one creating it. Hence,
only way to a great business plan is to avoid being associated with a product loser.
To analyse
product in question, try putting yourself in
shoes of a potential customer and test it for usability, reliability and whether it meets your needs. You can also go to online discussion forums to check if there are any negative comments about
product or alternatively, if there are credible testimonials written.
One very important aspect to address also is
after sales support of
product. You do not want to be caught selling something for which there is no available support from
originating merchant. The best way forward is to test
product and email or contact
vendor on your questions. If there is no reply within a reasonable time frame, move on to
next product to analyse.

Evelyn Lim is an online business entrepreneur. She publishes a free weekly newsletter "Mapping You to Success" for aspiring e-biz owners. The aim of her publication is to equip readers with the skills to acquire multiple sources of online income. To subscribe, please visit http://www.e-BizMap.com .