7. Tell your visitors reason why you're having a sale so they don't think your products are cheap. It could be a holiday/seasonal sale or clearance sale.

8. Stay away from overloading your web site with high tech gadgets. They can create a slow loading web page and distract people away from your offer.

9. Cut out words, phrases, and paragraphs in your ad copy that aren't selling or supporting your product. This will stop people from getting bored with your ad.

10. Keep people at your web site as long as possible. Allow them to download free ebooks, sign-up for contests, use free online services, etc.

CRM software makes similar attempts to categorize and study consumer behavior but I find it creepy that there are consumer spies viewing my shopping behavior in department store via security cameras as Buyology TV program showed me. Session cookies do same thing online but I can tell my browser not to accept them. My favorite online humor site is called futurefeedforward and they offered a wonderful column this week, "Wal-mart Tags Shoppers with Subcutaneous Cookies" from year 2009. View story at http://futurefeedforward.com

There's another article, "Ad Pox Cured by Branded Products" at FutureFeedForward that suggests a solution for branded product loyalty guarantees. Consumers will become ill if they can't get their beloved brands and are rapidly cured once product is purchased again. In other words, "Make Them Buy It or Make Them Miserable!" This comes to us in year 2064.

Gaining search engine visibility for small business web sites seems so much nobler, (ahem!) than selling cigarettes to teens with cartoony camels and determining consumer behavior while spying on them with video cameras in isles of supermarkets. I think we actually enjoy far more privacy online than we do in real world. My job is to get people to visit client web sites. I'll leave it to consumer anthropologists to figure out how to make them buy once they get there. Sheesh!