10 Orchestrated Ways To Multiply Your Profits!

Written by Larry Dotson


1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.

2. Publish e-zines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.

3. Trade endorsement ads with other e-zines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.

4. Test your ad copy before you start taking orders. Tell your visitors to e-mail you if they want to be notified when you launch a new product.

5. Get your visitors excited about your product by letting them know how excited you are about it. Tell them why you're excited and use exclamation points.

6. Use incentives to gain referrals if you don't have an affiliate program. Tell people when they refer customers you will award them with free products.

Make 'em Buy or Make 'em Miserable!

Written by Mike Banks Valentine


This weekend I watched a program on television called - I kid you not - "Buyology". This show is about marketing and sales of products inrepparttar free world. I foundrepparttar 121580 show utterly and completely fascinating -- not because I'm a web marketer, but because it seemed entirely like science fiction, or just plain fiction.

It seems there are people out there who spend their workdays studying "consumer behavior" and how to influence that behavior without our conscious participation and knowledge! As a search engine optimizer, my job is to make small business web sites rank well in search results atrepparttar 121581 major search engines. The goal of that activity is to attract online buyers of my clients' products to their web site. Fortunately, that's where my job ends andrepparttar 121582 web site takes over. I generate traffic andrepparttar 121583 site supposedly generates sales.

Inrepparttar 121584 real world though, there are people dedicating their professional lives to making certain that consumers not only purchase specific brands, but fall in love with those brands, entice them to buy those brands next time, and indeed to feel they can't survive without those products! The program showed a "marketing anthropologist" following a woman throughrepparttar 121585 grocery store observing her buying habits and asking questions aboutrepparttar 121586 purchases made.

This woman bought Cascade dishwashing detergent exclusively in a specific size package. When she discovered that size ofrepparttar 121587 product missing fromrepparttar 121588 shelf inrepparttar 121589 supermarket, she couldn't bring herself to buyrepparttar 121590 larger box, or -- GASP! -- to switch brands so she could get that same size box! Asked why, she said, "I've always bought that brand in that size, I grew up with it!" This isrepparttar 121591 ultimate customer as long as Cascade doesn't changerepparttar 121592 size of that box or alter their packaging. Maybe it's a guy thing, but I honestly don't get it! SudsyDish liquid works too.

Now I'll berepparttar 121593 first to recommend changes to a web site if I believe it unlikely to sell products once I generate sufficient traffic for a client becauserepparttar 121594 "buy now" button is misplaced or becauserepparttar 121595 site seems unprofessional. Thank goodness though that I don't find myself studying consumer behavior to determine brand awareness or loyalty! I admit that server log files and traffic analysis software serve similar purposes online and can be used to determine visitor paths throughrepparttar 121596 site and tell how they searched keywords to make their way to a client web site.

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