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1.Focus on your target markets' primary concerns in your sales calls, your brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.
2.Use questions to get
conversation going. Whether you're on
telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.
3.Give something away that your prospects need. The more helpful information you give away to prospects,
more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.
4.Build a mailing list of people who want more of your ideas and information. Use
list regularly to stay in touch and you'll increase your credibility
perceived value of your goods and services, and your sales.
Other Breakthrough Ideas -When people are at
point of purchase, prompt them to buy additional products and you can double your revenue. -Call people who have bought your products after a couple of weeks to get feedback. There is a good chance they'll be interested in buying additional products or services.
Whether you want to become an expert at marketing, skiing or cooking,
key is to let go of methods that aren't working for you, and learn and apply
techniques used by
experts. Nine times out of ten,
problem is in getting
basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com