Marketing: 10 Killer Ways To Multiply Your Sales

10 Killer Ways To Multiply Your Sales

Written by Frank Bauer

Continued from page 1
selling for you. This is a great way to joint venture with other businesses as it is mutual beneficial for both sides. 7. When you ship out or deliver your product, include a coupon for other related products you sell in repparttar

package. This will attract them to buy more products from you. Of course you can also include coupon codes in one of your follow-up emails. 8. Send your customers a catalog of add-on products for repparttar 120396

original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy repparttar 120397

extra add-ons. If you create an online catalog for delivery by email (again, this is good for another follow-up email), I recommend to use Adobe Acrobat to create a PDF catalog. This way your customers will be able to read it, no matter what operating system they use on their computer. 9. Sell gift certificates for your products. You'll make sales from repparttar 120398

purchase of repparttar 120399

gift certificate, when repparttar 120400

recipient cashes it in. They could also buy other items from your web site. To do that online, you could simply send repparttar 120401

customer a personal coupon code, that they can on to repparttar 120402

lucky person. 10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order. Online you could give them free versions or trial copies of your other products, together with their paid product. Resources: Follow-up autoresponder system: Add2it AutoRespond Pro http://www.add2it.com/scripts/autorespond-pro.shtml Refer-A-Friend system: Add2it ReferThem Pro http://www.add2it.com/scripts/referthem-pro.shtml -- Frank Bauer is repparttar 120403

owner of Add2it.com - Scripts & Services for your Web Business and repparttar 120404

publisher of repparttar 120405

More4you Newsletter. To see how he can help you, visit: http://add2it.com/about.shtml Reprint rights to this article are granted, as long as it is not modified and repparttar 120406

resources plus signature remain unchanged. Add2it.com affiliates may use their own affiliate links.

Frank Bauer is the owner of Add2it.com - Scripts & Services for your Web Business and the publisher of the More4you Newsletter. To see how he can help you, visit: http://add2it.com/about.shtml

"Why The USP Doesn't Work Anymore & What To Do Instead"

Written by "Dangerous" Debbie Jenkins

Continued from page 1

- If you are unique then as soon as you start telling people repparttar reasons why, somebody else will copy it and, alas, it is no longer unique.

- Most people realise repparttar 120395 above as soon as they start looking and instead of doing repparttar 120396 hard work they'll just slap a USP label on something that is 'me too' or mediocre.

- USPs feed many money-hungry textbook marketers with research, positioning and creative brainstorming projects. Then once somebody copies you it's back to repparttar 120397 drawing board and they can get paid all over again.

I want you to get repparttar 120398 notion of 'unique' out of your head by replacing it with 'decisive'. We'll look at how to achieve this shortly. Too many "textbook marketers", in my experience, really don't understand USPs. It's just another buzzword they throw at you to sound clever and important but under repparttar 120399 surface their USPs are usually little more than over-dressed features.

So What Should You Be Aiming For? Right, back to repparttar 120400 programme... I'd like you to ignore 'unique' and replace it with 'decisive'. I call this repparttar 120401 Decisive Power Point (DPP).

A "Decisive Power Point" is more effective than a "Unique Selling Point" for a number of reasons:

- Unique doesn't necessarily mean favourable to repparttar 120402 person choosing - Decisive does! - If all else is equal your DPP will tip repparttar 120403 scales in your favour - it will be repparttar 120404 deciding factor. - DPPs work from your client's viewpoint - they are triggers that help your client decide, not just things that you think are unique. - A decisive difference is much easier to find and maintain than a unique one.

So, don't settle for unique! Be decisive!

NOTE: An example of repparttar 120405 DPP chart can be found here... http://www.debbiejenkins.com/academy-pics/DAY17-dpp- example.gif Your goal is to have a benefit that is higher and further to repparttar 120406 right than three of your best competitors.

REPRINT GUIDELINES =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= You are free to publish repparttar 120407 following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep repparttar 120408 information about repparttar 120409 author,(c) notice and resource box at repparttar 120410 end intact. Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

"Dangerous" Debbie Jenkins is a marketer, author and stand-up comedian who helps the owners of small expert businesses get more success by doing and spending less. Join her F^REE Lean Marketing eZine here ==> http://www.leanmarketing.co.uk/free-news.php

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