10 Killer Ways To Multiply Your Sales

Written by Frank Bauer


"10 Killer Ways To Multiply Your Sales" by Frank Bauer   Would you like to multiply your web site sales?  Or course you would, who wouldn't?  :)  Then take a close look atrepparttar following 10 killer ways to multiply your sales...   1. When you make a sale, always follow-up withrepparttar 120396 customer.    First you should follow-up with a "thank you" email.      Then, a few days later, you can follow-up up and as them if    they are satisfied with their purchase or if they have any    questions.      After a certain time, you should follow-up and ask them for    their feedback, good or bad and possibly for a testimonial.      All your follow-up messages can include a small advertisement    for other products you sell.      If you use a fn automated system to do this, it will not even    take a minute of your time to do allrepparttar 120397 follow-ups.         2. You could upsell to your customers.  When they're at your    order page, tell them about a few extra related products you    have for sale.  They could just add it to their original    order.      Or you can upsell your visitors from a standard version to    a professional version of your product or service.     3. Tell your customers if they refer four customers to your web    site, they will receive a full rebate of their purchase    price.  This will turn one sale into four sales.      This can be easily done placing a refer-a-friend form on your    order "thank you" page.     4. When you sell a product, give your customersrepparttar 120398 option of    joining an affiliate program so they can make commissions    selling your product.  This will multiplyrepparttar 120399 sale you just    made.      For example... do that in one of your follow-up messages    mentioned inrepparttar 120400 first point above.         5. Sellrepparttar 120401 reprint/reproduction rights to your products.  You    could include an ad on or withrepparttar 120402 product for other products    you sell.  You could make sales forrepparttar 120403 reproduction rights    and sales onrepparttar 120404 back end product.      You could also product licenses in bulk at a discounted rate    to resellers.  Then they can sell it at retail price and    keep to profit.         6. You could cross promote your product with other businesses'    products in a package deal.  You can include an ad or flyer    for other products you sell and have other businesses

"Why The USP Doesn't Work Anymore & What To Do Instead"

Written by "Dangerous" Debbie Jenkins


Word Count: 680 Character Width: 60 Resource Box: Choice of 2

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"Why The USP Doesn't Work Anymore & What To Do Instead"

- by "Dangerous" Debbie Jenkins

(c) Debbie Jenkins. All Rights Reserved. http://www.debbiejenkins.com

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The USP (Unique Selling Proposition) is based onrepparttar assumption that if you can't be better thanrepparttar 120395 competition then being different will usually suffice.

It is true that most businesses scrape by inrepparttar 120396 midst of mediocrity. The bosses of these firms see an industry or profession that looks lucrative and joinrepparttar 120397 ranks in a 'me too, I'd like some of that action', kind of way. If there's enough of a market for what they do then they'll pick uprepparttar 120398 odd client and eke out an existence without having to think or work very hard on their brand.

Most of these companies make uprepparttar 120399 headlines of casualties whenrepparttar 120400 market they're in gets tough and onlyrepparttar 120401 outstanding or well-positioned firms stay safe.

So,repparttar 120402 USP, in principle, enablesrepparttar 120403 enlightened business owner to rise aboverepparttar 120404 ranks and be noticed. This is usually achieved by: - High Value Promises - Guarantees - Under Promising and Over Delivering - Finding An Under-serviced Niche

I applaud and support this way of thinking and believe that high value promises, guarantees and aiming to delight clients are all important. I actually believe that these things should berepparttar 120405 baseline for any business.

Sorepparttar 120406 notion of a USP is fantastic. There's just one tiny flaw...

Finding your USP can be likerepparttar 120407 quest forrepparttar 120408 proverbial Holy Grail. You could end up spending inordinate amounts of money on research, product/service development and branding without ever really attaining a true USP. The quest to find 'unique' when 'relevant', 'outstanding' and 'decisive' are just as good can be frustrating and wasteful.

I've seen people stumble upon some really great propositions for their brand that would have worked like a dream, but then dismiss them because they're not "unique" enough.

Some ofrepparttar 120409 problems with USPs:

- Nearly every idea you come up with will have already been done, so struggling to find unique will be frustrating and wasteful.

- You'll spend lots of time trying to invent something truly unique and if you do ever find it you'll never really know if it's unique anyway.

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