10 Incredible Ways To Keep Your Sales SoaringWritten by Celine Martin
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6. Test "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales. 7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of profits to that charity. 8. Hold a "buy most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded. 9. Attract visitors to your web site by offering them a free course. You could package course on a follow-up autoresponder and send lessons daily. 10. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.
Celine Martin - I am married, I have two children. I have written for more than ten years, leading articles and news. support@netprofitblueprint.com http://www.netprofitblueprint.com/index.php?ref=112
| | Benefiting From a Regular Exhibiting Workout Written by Susan Freidmann
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Fitness Level 2 - You occasionally stretch most of major muscle groups This level is designed for exhibitors who want more of a challenging exhibiting workout to increase their market strength and flexibility. As with level one, make sure that you devote time prior to each show with a thorough warm up - planning your tradeshow strategy. Strength component: Building strength in your major muscle groups involves weight training and cardiovascular work. You know you are making headway when upper management supports your program. This means that you fully understand their corporate goals and objectives and can integrate them into your exhibit marketing strategy. Aerobic component: The goal is to get your heart rate into target zone and sustain that pace for an extended period of time. This means that you need to direct your pre-show promotional workout to those people who you really want to actively walk into your exhibit, find out more about you and do business with you. Think in terms of multiple, distinctive promotional programs directed at various target groups. Flexibility component: An exhibiting company’s range of motion will vary depending on its age, activity and structure. Good news is that your degree of flexibility can always be increased. Take time to find out what your prospects want and like so that you can tailor your marketing activity accordingly. Fitness Level 3 - You always stretch major muscle groups This level is designed for serious exhibitor who wants to build marketing endurance, strength and muscle tone. Strength component: Your people make up strength and backbone of your exhibiting presence. They represent everything your company stands for, so select best. Prepare them well beforehand. Make sure that they sell instead of tell; don’t try to do too much; understand visitor needs; don’t spend too much time; and know how to close interaction with a commitment to follow-up. Aerobic component: Public relations is one of most successful ways for pumping blood into your tradeshow activity. Build media relations, prepare press kits, investigate speaking opportunities and consider sponsorship opportunities Flexibility component: Reduce possibility of sales injury and market muscle soreness with a flexible and timely lead-management plan. Make your sales representatives accountable for leads given to them, and then measure your results. ConclusionNo matter what your fitness level is or what your exhibiting goals, your company will look and feel better when you regularly participate in an exhibiting workout program. To be successful, you must incorporate it into your daily marketing strategy.
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.
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