10 Incredible Ways To Keep Your Sales SoaringWritten by Celine Martin
1. Maximize effectiveness of your banner ads. Don't just use same ad on every banner, use a variety to attract greatest number of clickers. 2. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space. 3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours. 4. People have been taught all their life to respect people in authority. Tell your visitors that you are president or CEO of your business. 5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.
| | Benefiting From a Regular Exhibiting Workout Written by Susan Freidmann
How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular conditioning workout program is a must. Before beginning an exercise program, take time to think about results you’d like to achieve, so that you can gear your workout strategy toward attaining your desired outcome. Take time to assess why you participate in tradeshows. If you go because you’ve always gone, because competition is going, or because you’d be conspicuous by your absence, a fitness program will propel you to new heights and increase your marketing longevity. The purpose of a regular exhibiting workout program is to revitalize, invigorate and rejuvenate your exhibit marketing strategy. However, realize that toughest part of this program is usually getting started, and having discipline to make your exercise routine a regular part of your exhibit marketing strategy. The following is a general fitness level guide to help you determine what type of exercise you should do and intensity level. Whether you want to build marketing muscle, or just firm up/tone determine intensity that’s right for you. Each level incorporates a strength, an aerobic, and a flexibility component. All three will help you achieve your desired results. Fitness Level 1 - You never or rarely stretch This first level is geared for low risk-taker who is in habit of always doing same thing at industry shows. To increase your level of flexibility in marketplace, try stretching your exhibiting muscles prior to your next tradeshow. Be willing to take a risk and differentiate a little from your regular routine. Schedule a warm-up session with your exhibit marketing team several months prior to your next show. Strength component: Define exactly why you are exhibiting and what it is that you want to achieve through your tradeshow participation. Aerobic component: Brainstorm possible ideas and generally get your major muscle groups working in a rhythmic fashion. Consider giving your booth a facelift, with some new and exciting graphics. If you don’t have a new product or service to display, emphasize and/or educate your target audience about a benefit that normally gets forgotten. Flexibility component: Try using a theme to add some new blood to your tradeshow muscles to help attract more activity into your exhibit. Using this gentle routine regularly before each show will help increase a sense of accomplishment and well-being, as well as decrease risk of painful unproductive results.
|
