Also ask for confirmation of your ad and a copy of issue your ad will run in, and provide other publisher with a copy of her ad and a copy of issue you run her ad in.

To get most out of your swaps trying swapping ads for at least 3 issues in a row and track your swaps, so that you will be able to pinpoint which ads and ezines give you best response.

7. Use your articles to promote your ezine. Add a resource box that advertises your ezine to articles that you've written and run in your ezine or write articles specifically for promoting your ezine.

Next submit your articles to other ezine publishers, to article directories, and to article announcement lists.

8. Use autoresponders to promote your ezine to your visitors. Make sample issues of your ezine available by autoresponder or use your autoresponders to create an archive of all your past issues.

9. Publish testimonials/endorsements for your ezine on your site. If you've received tons of these for your ezine, use an autoresponder to deliver them to your visitors.

10. Swap recommendations with other ezine publishers. You could swap recommendations where other publisher puts her recommendation of your ezine in her own words while you do same for her.

You could also publish a recommended ezines section if you wanted to swap recommendations with several other ezines interested in swapping recommendations with each other.

6. Tell your visitors that if they subscribe to your ezine that they'll be entitled to subscriber only discounts.

This could be discounts on purchasing your products or discounts on advertising in your ezine.

7. Publish testimonials for your ezine on your site.

This will increase number of people that subscribe to your ezine by showing them what your ezine has done for other people - how it has helped them, provided them with valuable information, showed them how to promote their businesses etc.

8. Let your visitors know that you will never sell or give away their information. Have a strong privacy policy in place.

9. Tell your visitors what your next issue is going to be about. For instance what topic of feature article is or anything new you have planned.

10. Have a sweepstakes or contest for f-ree advertising or products. Tell your visitors that if they subscribe to your ezine that they will be entered every month in your contest or sweepstakes.