6. There's enough of your TM out there to sustain a business. How many people or businesses are in your target market? Realistically how many will become your clients and what will that be worth to you? Is that enough?

7. You enjoy working with your TM. Think about what types of people are in your target market and visualize being with them day in and day out. How does that feel? Will you feel energized or drained at end of day? Remember, you are also in business to enjoy yourself so make sure you will enjoy working with this target market.

8. You have a passion for helping and serving this TM. Passion is an essential ingredient for selling your services.

9. You have valuable expertise and experience you can offer. Your target market will want to buy from people who are experts in their field. Think about what specific expertise and experience you can offer your target market.

10. Your TM fits with your ultimate lifestyle package. What hours do you want to work? Where do you want to work? How do you want to work? Does this fit in with your target market? Ensure that working with your target market will enable you to live kind of life you want to live.

Once you have found your target market, next step is to refine it even further. Decide on profile of your ideal client. What sort of person are they? Decide on their demographics and psychographics. Demographics are basic facts like age, gender, income, location, etc. Psychographics are their characteristics, values etc. This will enable you to focus even more.

The clearer you are about who you want to do business with, more you will attract exactly clientele you're looking for. You will then need your Sales Conversation skills to convert them to clients

Tessa Stowe works with self employed professionals who are struggling to sell their Services. To learn more about this and to sign up for more FREE tips like these, visit her site at http://www.salesconversation.com

Between 1970 and 2002, restaurant-industry sales will post a compound annual growth rate of 7.3 percent. Industry pundits are now tipping that restaurant industry sales on a typical day in 2005 will topple $1.3 billion. This equates to an annual estimate for 2005 of $476 billion in restaurant sales. This also includes impact that such sales will generate in related industries such as agriculture, transportation and manufacturing. They estimate that there will be more than 900,000 locations serving more than 70 billion meal and snacks. The industry will continue to expand driven by desire of American's need for convenience an increase in their disposable income, and need for fast food to fit today's busy lifestyles.

Learn more about developing your own restaurant business plan:

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