10 Essential Criteria For Choosing Your Target Market

Written by Tessa Stowe


(c) Tessa Stowe, Sales Conversation Pty Ltd. 2005

A specific group of people you will focus on selling your selling services to is your target market. This is not to be confused withrepparttar problem you will be solving for this group.

Why choose a target market?, You need to decide exactly who your audience is before you sell your services. Deciding on your target market lays a critical foundation for your business. When you get clear about who your target market is, you will:

* know where to focus your selling and marketing efforts.

* know where to focus your research efforts. You want to intimately understand your market:repparttar 141706 problems they have andrepparttar 141707 language they speak. The greater your level of understandingrepparttar 141708 more magnetic you will become.

Your target market will determine your income and success. Chooserepparttar 141709 wrong one and you will waste a lot of time and money with very little results.

Whatever target market -TM- you choose, check to see that it meetsrepparttar 141710 following 10 essential criteria:

1. Your TM has a big problem. They think about it allrepparttar 141711 time, it keeps them awake at night.

2. Your TM wantsrepparttar 141712 problem solved. The impact and cost ofrepparttar 141713 problem is big enough that they will act to solve it (some people have problems they are quite happy to live with!).

3. You can easily find your TM. Do they belong to associations? Are there conferences for this target market? Are there publications? Where do they hangout? If it's not easy to find your target market, it will cost you a lot of money to find them.

4. Your TM has money to spend. No point having a terrific service if your target market hasn'trepparttar 141714 money to pay for it. I know this sounds basic but it's often overlooked.

5. Your TM has a history of paying to have this problem solved. You want to focus on a target market where there is a proven track record of problems and people paying to solve them. A good sign is if your competitors are selling similar services torepparttar 141715 target market.

Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea

Written by Howard Schwartz


The restaurant industry inrepparttar United States employs an estimated 12.2 million people, making itrepparttar 141705 nation's largest employer outside of government agencies.

The restaurant industry inrepparttar 141706 United States employs an estimated 12.2 million people, making itrepparttar 141707 nation's largest employer outside of government agencies. This industry provides work for more than 9 percent of those employed inrepparttar 141708 United States.

Eating-and-drinking places are extremely labor-intensive -- sales per full-time-equivalent employee were $57,567 in 2003 and notably lower than other industries. More than four out of 10 adults have worked inrepparttar 141709 restaurant industry at some time during their lives and 27 percent of adults got their first job experience in a restaurant. Every additional $1 million in restaurant sales generates an additional 42 jobs forrepparttar 141710 nation's economy. In 2004 more than 54 billion meals were eaten in restaurants and school and work cafeterias.

The typical employee in a foodservice occupation is: - Female 55% - Under 30 years of age 52% - Single 68%

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