A specific group of people you will focus on selling your selling services to is your target market. This is not to be confused with problem you will be solving for this group.

Why choose a target market?, You need to decide exactly who your audience is before you sell your services. Deciding on your target market lays a critical foundation for your business. When you get clear about who your target market is, you will:

* know where to focus your selling and marketing efforts.

* know where to focus your research efforts. You want to intimately understand your market: problems they have and language they speak. The greater your level of understanding more magnetic you will become.

Your target market will determine your income and success. Choose wrong one and you will waste a lot of time and money with very little results.

Whatever target market -TM- you choose, check to see that it meets following 10 essential criteria:

1. Your TM has a big problem. They think about it all time, it keeps them awake at night.

2. Your TM wants problem solved. The impact and cost of problem is big enough that they will act to solve it (some people have problems they are quite happy to live with!).

3. You can easily find your TM. Do they belong to associations? Are there conferences for this target market? Are there publications? Where do they hangout? If it's not easy to find your target market, it will cost you a lot of money to find them.

4. Your TM has money to spend. No point having a terrific service if your target market hasn't money to pay for it. I know this sounds basic but it's often overlooked.

The restaurant industry in United States employs an estimated 12.2 million people, making it nation's largest employer outside of government agencies. This industry provides work for more than 9 percent of those employed in United States.

Eating-and-drinking places are extremely labor-intensive -- sales per full-time-equivalent employee were $57,567 in 2003 and notably lower than other industries. More than four out of 10 adults have worked in restaurant industry at some time during their lives and 27 percent of adults got their first job experience in a restaurant. Every additional $1 million in restaurant sales generates an additional 42 jobs for nation's economy. In 2004 more than 54 billion meals were eaten in restaurants and school and work cafeterias.