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2. The print ad should appeal to
reader’s self – your ad must keep on
“you” point of view. It should contain information that will tell how
readers will benefit. It shall have a good fighting chance of capturing your reader’s attention by making it seem like an extension to
news they’re reading on
paper. 3. Your ad should communicate
unique advantage your target market shall be getting.
4. The Ad should prove your advantage over other competitors. Testimonials, statistics and endorsements by known people are some convincing ways that your potential customers might appreciate and respond to.
5. Your ad should motivate your customers enough to take action. This kind of response may be won by announcing special offers, discounts, bonus or free demos or trials in your print ad. Keep your target market in mind – your message should be focused on your customer’s needs, not your own.
Aside from these pointers though, know that one of
best ways to learn crafting successful print ads is by studying
ads already out in
prints. By studying them closely and getting readers reactions, you will know what’s best. This creativity exercise makes us learn by example. Creating a successful print ad may be learned from bad examples as much as you can with good ones! -30-
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Lala C. Ballatan is a 26 year-old Communication Arts graduate.
Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness.