Here’s 10 things to do before you spend a dime on advertising:

1.Take time time to look at newsletter publisher’s website. 2.If you like website then subscribe to ezine and look at format of ezine closely. 3.Contact publisher and ask following questions: 4.What is number of subscribers? 5.Has each subscriber specifically asked to be subscribed to list or has it been automatic through a co-op etc? 6.Is double opt-in used ie. Has each subscriber confirmed their request to subscribe? 7.How often and what days of week is ezine published? It is generally believed that Tuesday through Thursday are best days for readership, however, I know of many successful ezine publishers who publish regularly on a Friday or Saturday targeting weekend readership. 8.Is ad published in newsletter itself or is it published as a separate ad sheet (newsletter preferred). 9.Will publisher use your choice of subject line and, if so, will it just say your subject line (always preferred) or words “SOLO AD” and then your subject line? 10.Is there a queue before your ad will be published (this is a really good sign)? A queue usually means that ad results are good and ezine is a recommended advertising source.

By taking time to wait for these answers and going over responses carefully you will immediately be able to place ezines in rankings of importance as a result of answers you receive.

The more “yes” answers you get to above questions higher quality of readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers.

The bottom line at all times is sales you receive as a result of your ad placement. The higher readership quality higher quality prospects and customers you will receive and less refunds you will have to process :O).

So next time that you’re in two minds about doing things quick way (looking for quick results with no research, high chance of monetary loss) or slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon pun) for his money.

Now which one are you…that Turtle or that Hare?

Copyright 2003. Karin Manning. All Rights Reserved. Karin is the webmistress of http://www.reprintrights4u.com. Subscribe to her newsletter Net Wealth with up to the minute tips and techniques for growing your business online by visiting http://www.reprintrights4u.com/earnprofitsmonthly today.

You can submit your articles to individual ezine owners who accept articles. You can also submit them to article banks or directories which are web based.

Many ezine owners visit article banks or directories to look for content for their ezine. In this way, publishers find you instead of you trying to find them.

You can also post your article in article announcement lists which is email based. You post your article and your article will then be sent out to everyone on announcement list.

Include article writing as another weapon in your marketing arsenal. And best of all... it's free advertising, it's viral and it brands you. All it takes is time to write article.

Don't think it works? Well... you just read this article didn't you?