Let’s say it again…

“Research”…Grrrrrrrr.

The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work.

Let’s analyse word itself. “Search” means to go looking for something and “re” means “again”. Put them together and it means to go looking for something again.

Guess what?

Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don’t like doing research, well basically, that’s too bad. It’s time to take it by hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:

•Research is going to take time, however, in long run it’s going to save you a lot of money. •Research is what’s going to set you apart from everybody else. By taking time to research hot topics, hot websites and latest techniques of Internet gurus you are going to learn what is currently working and what is currently not working – taking advantage of mistakes that others have made – and that information alone is priceless. •Research is going to make you look like an expert. People will want to join your list, belong to your private site, read your books because they know you spend time researching latest up to minute trends and techniques. •Research is what majority of eBusiness owners avoid doing like plague. Why? Because people are inherently lazy and if there’s an easier way of getting from (a) to (b) people will consistently choose that route. •Guess what? By doing research that other people hate doing you will become a valuable regular source of information to an unlimited number of people.

So let’s say word again and this time let’s say it slowly and with a smile…

:O)R E S E A R C H :o)

See, it doesn’t seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.

It’s time consuming It’s annoying Sometimes it’s a right royal PITA (Fill in blanks with this one ;O))

However, it’s a necessary evil so let’s learn to really love it.

Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.

A great way to get word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.

What if you can advertise for free and get potentially thousands of people to see your message? What if this same concept is viral and starts spreading all over internet?

What if this same concept builds trust and credibility and brands you online as an expert? What could it possibly be?

It's staring you right in face and you don't even know it! It's called Article Writing.

Publishers are always looking for content for their ezine. You can give them that content by writing an article about something you know about or by sharing your experiences and if they like your article they will then publish it.