7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

Quote of Day:

"Forget resolutions. Forget control and discipline...too much work. Instead try experimenting. Go in search of something to fall in love with...something about yourself, your career, your spouse." -- Dale Dauten

What are you going to do about it?

If you own a small business or operate one out of your home, you might not be running your own unique product line. But if you do, what are you doing to package it and position it for success? Consider doing following:

• Name your product or service. It may sound silly, like naming your car "Betsy" or "Lechuga," but a name is an essential part of successful repackaging. This is what TiVo did when they renamed their DVR technology. Rather than call it a car wash, try something like "Dirty Mike's 15-Point SuperClean." Maybe five years from now people will say they need a "superclean" instead of saying they need a "carwash." Keep reading below for legal considerations.
• Before you start using a new slogan or title, double check to make sure another company does not already own trademark or copyright. The last thing you want to do (or pay for) when you own a small business is a lengthy legal process over something you could have avoided had you done research.
• Get legal protection for your products, names, and slogans. At same time you are doing your research, register your trademarks, copyrights, and where appropriate your patents. Registering your intellectual property with government will go a long way when it comes time to stop others from infringing on your company name or intellectual rights.