1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people option to reprint content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in ebook and allow other people to give it away. If you don't want to take time to write one, you could ask other writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on topic.

TiVo, poster child of technological advancement for companies like Direct TV, is really nothing more than a middle-aged woman in a designer dress - with plastic surgery. The technology behind TiVo is really just a tweaked DVR, or digital video recorder. Other companies have it; but no other company has built as successful marketing package around their product as has Direct TV with TiVo.

What is TiVo, um, I mean a Digital Video Recorder?

Digital Video Recorders capture video in a way similar to old video recorders, but they do it digitally. Watchers can "pause and rewind live TV" because speed and response time of DVRs, like TiVo, provide for a virtually seamless transition from live TV to recorded material. Based on user settings, up to 80 hours of television can be recorded. This can include your favorite show each week, or you can record everything you watch to make sure you don't miss anything. Remember, every DVR can do this, not just TiVo.

The difference is way Direct TV has partnered with TiVo and positioned it for success in highly competitive market of satellite television and accessories. The true success of TiVo's marketing strategy lies in fact that many people believe it is a unique product.

With product lines in competitive markets, positioning and packaging is king. Direct TV touts TiVo in nearly every major marketing campaign they put together. They offer discount TiVo technologies to new customers who are willing to commit to a one-year contract. My guess is that if you have ever heard of Direct TV and seen any advertisement they have produced, you have been exposed to TiVo name and features.

Have You Ever Heard of Tevas?