6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.

7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know meaning to, define them.

8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.

9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.

10. Compete with highly branded businesses by practicing good customers service, strong product quality and speedy service.

Do you understand power of perpetual marketing? You could have 20 or 30 e-zines promoting your web site at no-cost, very quickly! You could create a new, free ebook every month and repeat process.

This isn't only way to use perpetual marketing. You don't just have to contact e-zine publishers you could do same with web site owners. You could use a total monthly visitor total as motivation.

It doesn't have to be just an ebook either. It could be a contest you're holding on your web site. You could place other web site's ads on contest page in exchange for them promoting contest.

These are only a few ways to use perpetual marketing. You could use your own imagination to create new ways to use perpetual marketing that will increase your traffic and sales.