2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.

4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.

For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of e-zine owners to give away ebook in exchange for their ad in ebook. You can just ask them to link directly to your web site when they promote ebook. You, of course, will haveone of your own ads on that web page.

Let's say you get 8 out of 20 e-zine owners that agree to giveaway ebook. The 8 e-zines total subscriber base is 75,000.

Now, you can ask more e-zine owners if they would like to promote ebook in exchange for an ad inside ebook. This time you can say, you already have 8 e-zines already promoting ebook with a subscriber base of 75,000.