I describe perpetual marketing as a large number of people promoting one web site so they can all receivethe traffic generated by each other.For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of e-zine owners to give away ebook in exchange for their ad in ebook. You can just ask them to link directly to your web site when they promote ebook. You, of course, will haveone of your own ads on that web page.
Let's say you get 8 out of 20 e-zine owners that agree to giveaway ebook. The 8 e-zines total subscriber base is 75,000.
Now, you can ask more e-zine owners if they would like to promote ebook in exchange for an ad inside ebook. This time you can say, you already have 8 e-zines already promoting ebook with a subscriber base of 75,000.
The next group of e-zine owners you ask will be moretempted to promote your ebook because there is a greater chance they will receive a lot of traffic from deal. It's win/win situation!