If you want to WIN with Branding, this is what YOU need to do:

1.) Give people ONE thing that they can associate YOUR name with. And as an eg., VERY first thing that people see in my signature file is - Laurie Rogers is Co-Author of Ezine Resource Guide. Hundreds, if NOT thousands of people own that book, so when people read it, they know right off bat, WHO I AM.

2.) Don't be afraid to step outside YOUR comfort zone at times to get "KNOWN". Write about popular topics, BUT use a different approach than other people do. Compare topics to applicable scenarios that you see in "real life", just as I did above with "Kraft Dinner and Eminem". Make your article one to REMEMBER!

3.) Express YOUR TRUE feelings to your audience and be YOURSELF, you will get more referrals and RESPECT for it in long run.

3.) Be CONSISTENT! Just as it does with everything else, being consistent PAYS OFF in long run. This is exactly where people FAIL because they are NOT consistent with their efforts. They don't advertise on a regular basis, which means LESS sales - Branding works exact same way, more promotion you do, more recognition you will receive.

By using techniques above, YOU can easily WIN with BRANDING - I guarantee it.

How much is a radio advertising campaign? It varies. But, for a spot to play 70 or 100 times, it’s expensive. 700…now that’s buku bucks!!! This is coming from someone who has sold, written, and produced radio ads.

Search engine strategy campaigns can range from hundreds of thousands of dollars for big companies to FREE for any size company. The small business can perform its own campaign, submit to search engines, receive visitors who are CURRENTLY interested in what they offer, test results, and make necessary changes to improve its rankings in search engines.

Although search engine marketing can be done in-house, it must be done right or it’s a waste of time. Many businesses perform their own search engine marketing but it’s done as an employee’s side job and they don’t have time, nor knowledge, to make site rank well. Search engine marketing requires someone to be up-to-date on changes search engines make in their rankings, submission guidelines, and fees. To make a campaign work, you must know fundamentals of how to use meta tags, keywords, titles, descriptions, and how and when to submit to search engines…and which ones.

A search engine strategy campaign is too valuable of a marketing tool to not take seriously. Of course, if you don’t have time, nor resources, to perform a solid search engine marketing campaign, there are companies like Ultimate Web Designing that can perform these tasks for you.

------- Jason Olson (mailto:jason@ultimatewebdesigning.com) is owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com) which offers web designing, web hosting, search engine strategies, and search engine submission.