If I were to ask you what K.D. was, you would undoubtedly know it is a short form associated with Kraft Dinner. There probably aren't many people who have not heard of "Kraft Dinner" or who have not eaten it at one point in their life. In fact, if I was to ask you to take a look in your cupboard now, chances are, majority of you would even have a box of it in there!

If asked you who Eminem was, chances are, you would know who he was too. You may NOT exactly like him or his music, but fact is, you still know WHO he his. There's no possible way you could miss hearing about him, as he is most talked about "BAD Boy Rapper" currently in music industry today.

Now, I am certainly not going to tell you to go out and break law to make yourself famous online. Because you want to be able to actually spend all YOUR hard earned money! Although branding yourself *effectively* consists of a lot of work, it isn't worth that kind of fame. If you apply correct techniques it will not seem like much "work" at all! Now that we have that covered I'm going to tell you, what has worked for ME.

When I first became a publisher - I was "widely known" for my "tell it like it is - attitude". In fact, if you were to go to my site http://www.optinfrenzy.com/about.html and read all testimonials, that's exactly what you would read. My fellow publishers loved fact that I had "guts" to tell people what I really thought and because they liked my demeanor, they would send me "referred subscribers" on a regular basis.

Some people call it search engine optimization (SEO), some call it search engine marketing (SEM), some call it search engine strategies (SES). Regardless what you call it, it is one of most cost-effective and targeted means of marketing.

According to a report from Jupiter Media Metrix in September 2001, consumers find products online by: *28% … typing a product name into a search engine. *23% … going straight to URL. *9% … typing a brand name into a search engine. *5% … typing a company name into a search engine. *5% … going to a search engine shopping channel.

With these percentages, wouldn’t it be beneficial to know how search engines work and better yet, how they can work for you?

It is said that 85% of Internet users use search engines to find what they’re looking for. The traffic search engines bring to your site is comprised of individuals who are aggressively seeking web sites that contain what your site contains. Which means…they want to see your marketing message.

Repetition is key to making an advertising campaign successful. Every potential client is not going to hear your radio ad first time it is aired. Therefore you may need to run it 10 times just to get a number of listeners to catch it. It is said that average consumer needs to be exposed seven times to your product or service before it registers in their brain that your operation exists. They also might need to hear it another 10 times to realize that it MIGHT be something they could use someday.