2. FREE lessons on make-up, sewing, hair styling, skin care, gardening, building a pergola/deck/retaining wall .. list is endless By seeing how to get best use out of your products they're likely to buy a range of accessories and essential items to help them achieve results they're looking for.

3. Open day ... this is ideal for gardening centres or hardware stores where they can offer workshops and demonstrations on tasks that are specific to needs of their customers … landscape design, installing a sprinkler, home handyman tasks, building etc. This is similar to 'FREE lessons' idea above.

4. Hold joint promotions with other businesses. You can offer their products as FREE gifts when customers purchase at your shop and vice-versa.

5. Free gift with purchase - you could offer a FREE T-shirt valued at $25 with every $50 purchase. The value to customer is $25 but your hard cost is a fraction of that amount so it's perceived to be more beneficial than a discount is (in eyes of your customer) and it's much healthier on your bottom line than offering a $25 discount.

6. Buy one get one FREE. (same benefits as above).

7. FREE mystery gift up to value of $500 with every purchase over $xx.

8. FREE gift for cash payments over $xx ... instead of paying Banks merchant fees you're rewarding your customers instead. It's costing you no more however it's encouraging your customers to buy from you and therefore will increase your sales volume.

1. EXACTLY WHAT ARE YOU PROPOSING?

Prospects won't buy unless they know exactly what you're offering them. Make your proposition simple and easy to understand.

2. WHAT'S IN IT FOR ME?

Prospective customers don't really care about you or your company. They only care about how they can personally benefit by using your product or service. Tell them what they want to know. Describe in detail how their life will improve when they buy your product or service -- and why it's worth price.

3. HOW FAST CAN I GET IT?

The faster you can deliver your product or service more sales you'll get. Consider offering an option for overnight delivery if you sell something that cannot be delivered immediately after being purchased. One Internet marketer told me her orders increased almost 30 percent when she added option for overnight delivery -- even though she charged additional cost to customer.

4. WHAT IF I DON'T LIKE IT?

People are reluctant to risk chance of not getting what they expect after buying your product or service. Offer most liberal guarantee you can afford. An unconditional, money back guarantee will produce most sales because it completely eliminates all of customer's risk. State your guarantee prominently and in detail. Clearly reveal any conditions that apply.