16 Quick Retail Promotional Ideas To Increase Your Sales Without Discounting

Written by Kris Mills

Continued from page 1

10. Package your products together. Cosmetics companies are famous for this. Package some of your poorer selling products together with your most popular lines and promote them as some sort of package. Packaged products make customers feel that they're getting a good deal for buying in bulk, it maximises your average transaction value, and it helps you move slow selling items.

11. Bounce backs - it's a fact that a customer is most warm to your products and services right atrepparttar time of purchase so make a special offer to them right when they buy - something that complimentsrepparttar 127293 product they've just bought.

12. Package your knowledge - create introductory reports and newsletters and package them in with their product purchase.

13. Cross-selling checklist - this is a great way to maximiserepparttar 127294 average transaction value of each sale. Either run through a checklist withrepparttar 127295 customer (eg. The "building a pergola" checklist listing allrepparttar 127296 items they'll need) OR create it into a special "how to" guide that includes instructions and enables them to check off allrepparttar 127297 items they need. This doesrepparttar 127298 customer a favour because it ensures that they don't forget an important item and it bumps up your sales figures too.

14. FREE after sales service - cleaning or maintenance of purchased product.

15. FREE hotline service - where they can call and ask specific advice relating to gettingrepparttar 127299 best use of their product.

16. FREE design (valued at $200) - this service quite often involves your time only so it has a high perceived value but a low hard cost.

Kris Mills of Words that Sell ( http://www.wordsthatsell.com.au )is a top selling copywriter and respected author of numerous publications. For more copywriting and direct marketing tips, visit http://www.synergie.com.au/explosion.htm


Written by Bob Leduc

Continued from page 1

A prospective customer will not buy from you until you remove all doubt in his or her mind that you can and will deliver exactly what you promise. Testimonials are a powerful tool you can use to accomplish this. They provide proof you've already delivered satisfaction to other customers.

TIP: Avoid using any claim that sounds exaggerated ...even if it's true. A bold claim creates doubt in your prospect's mind and jeopardizesrepparttar sale. Reduce any bold claims to a more believable level.


Customers usually make an emotional decision to buy. Then they look for logical reasons to prove their decision was a wise one. That'srepparttar 127292 time for you to talk about how long you've been in business, how experienced you are or how much research went into developing your product or service. It providesrepparttar 127293 logical reasons your customer needs to justify their emotional decision.


Did you ever walk out of a store empty handed instead of waiting in a long line for somebody to take your money. I have. Many buyers abandon their orders at online shopping carts instead of trying to figure outrepparttar 127294 confusing instructions.

It's a total waste to lose sales from ready buyers because repparttar 127295 buying process is too complicated or lengthy. Don't let that happen to you. Make sure your buying process is simple, easy and fast.

A prospective customer won't buy from you until all 7 of these questions are answered in his or her mind. Take some time now to review your web site and other sales tools. Do they clearly answer all of these questions? If not, revise them so they do. You'll see an immediate increase inrepparttar 127296 number of sales you get.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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