In mid-1990s, teleclass format began and was named, distance learning. During these early years, learning institutions, particularly universities, were chief users of this format. Mainly due to large equipment investment needed at that time. Now, due to technology changes and cost reduction, people can give and attend ePrograms without leaving their chair or selling their first child. No parking challenges, auto expenses, or travel time required. Another benefit to learning by phone is that your listening skills will reach new heights quickly.

In 2003, technology allowed a single conference line to expand from 30 to 150 participants per line. Affordable conference lines were previously only available in certain states, Florida and Nevada. Now other states like New York are jumping in on this bandwagon with affordable rates.

Currently, a 24/7 conference line, is available for rent at around $600 a year. An alternative is to rent line by hour. This can range between $10 to $20 per hour depending on service features desired. You can also share a line with one or two others to reduce your cost. I recommend finding line-share partners who are in other time zones, it makes sharing easier.

Zero-cost teleconference lines are available at http://www.mrconference.com and from other vendors. Most of these services have flaws that range from automatic disconnect if no voice is detected every 8 to 10 minutes, to being blocked from entering call because of overstressed lines. I recommend leader dialing in 5 to 10 minutes early to secure line, however, this doesn't mean that all participants may not experience over trafficked busy signals.

Actually, teleprograms will not take place of "being there" for all people. The skills and experiences of teleclass leader or host can also make or break learning experience. There are just as many teleclass leader styles as people. If you have never experienced a teleclass, I recommend attending four or five before deciding if format is or isn't for you.

15 Tips To Help Promote Your eLearning Programs

1. If you produce your own eNewsletter, electronic newsletter, or eZine, electronic magazine, or printed newsletter, add an eLearning announcement section.

2. Contact other newsletter editors and ask to have your program announced in their issue. You can swap ad space, your ad for their ad, exchange ad space for participation, offer a commission option, purchase ad, or pay per click-through. I don't recommend paying for click-throughs unless excellent tracking systems are in place. In order to attract, make sure their target market and yours match.

3. You can also use pay-per-click through search engines like Google’s AdWord program. If you go this route, I suggest you purchase an ad analyzer software (about $100) or a service (average $19.95/month) to maximize time and reduce mistakes.

4. Place notices all over your web site -- especially on your main page -- about program. Remember: posting announcement notices is actually passive marketing. You will still need to pull visitors to site.

5. Write and distribute Internet articles on same subject. Unable to write, hire a ghostwriter. Allow four to twelve weeks for this process to begin pulling visitors to your website. The number of articles distributed will proportionally be your return. My low end measurement has been: 1 article = 10 visitors or more = 8 new eNewsletter subscribers = 1 sale. High end: 1 article = 350 new visitors = 125 new subscribers = 10 sales. This is now one of top five Internet promotion building attractions.

6. Since ePrograms don't require people to be physically present, attendance is now open internationally. Thus, you will want to distribute information about your eLearning opportunity globally. Find places in other English-speaking countries like United Kingdom, Canada, Australia, and New Zealand. If you speak a foreign language, you can even offer same program in that language. Spanish speaking ePrograms are in high demand.

Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers.

Like chess, marketing your business is a complicated endeavor. A successful chess player anticipates future moves and will position his pieces in such a way that each piece helps add strength to other pieces already in place.

A successful marketing strategy is no different than a winning chess strategy. Every move you make must reinforce previous and future moves. Instead of rooks, bishops and queens moves made in game of marketing are made with advertisements, web sites, marketing messages, brochures and so on.

As a small business owner you don’t risk losing pieces to your opponent you risk losing business to your competitors.

Great chess players have a strategy that helps them win with consistency. Here’s a marketing strategy you can use to consistently win new business.

Focus Your Marketing Target your market with a marketing message that speaks directly to population you serve. A marketing message is a phrase or sentence that clearly demonstrates who you help and problems you solve.

Develop and use your marketing message as often as you can. Doing so will help get your business get noticed by those most likely to buy from you. Use your marketing message in your marketing materials, your website and any and everywhere your business comes in contact with potential clients.