8. Add a promotional paragraph about program to all your outgoing e-mails, called signatures in Outlook. Choose HTML design in your software and add a picture of leader/host along with a link to where someone can register or find out additional information.

9. Join market-rich discussion lists, billboards, or chat rooms. If direct solicitation isn't permitted, sell gently through your signature or through indirect questions.

10. Write a press release for each eProgram. Become a member of PR Web http://www.prweb.com/. Membership is fr*e*e. This number one website attracts a very high percentage of media personnel.

11. Accumulate a list of all local newspapers that offer fr*e*e community event announcements. Inquire into their deadline and submission requirements. You will also want to ask how can you confirm receipt of your information. They don't intentionally leave information out, however, they move at a fast pace and things do get lost in shuffle. Special note: Most community list ads are for fr*e* events.

Use a three-ring binder to record advertising information. You can also save information in your e- mail software, like Outlook, and in your Internet browser software, in a separate "Community newspaper" section. However, if hard drive crashes, make sure information is safe. Due to value of this information and amount of time you spent accumulating it, you still may want to keep updated printouts just in case. Even a backup diskette in binder will do. Having a paper version also helps when computer is off or when you need to transport information. This is also a great item to delegate to a virtual assistant.

12. Add your announcement to your telephone answering script. Change it whenever you are offering a new eProgram. Give instructions as to how to register -- and it’s important to make this as easy as possible for them. Don't forget some marketing tidbits of "what’s in it for them (WIIFM)" to register and do it now.

13. Use fr*e*e ePrograms or offers to provide a taste and to attract participants to register for longer paid programs. Offers can include: ebooks, ecourses, special reports, or even professional white papers. Offering a transcription of program or an audio copy is another great offer.

14. List your class in teleclass directories. Some directories require that you attend their particular teleclass-leading course. A big downfall in time and expense in short-run, however, good investment for long term. Here are a few directories to get you started: http://www.seminarannouncer.com http://www.teleclass4u.com http://www.teleclasslive.com http://www.teleclass.com http://www.thefeelgoodplace.com/freetele.htm http://www.Yahoogroups.com -- over 30 places to post your eProgram listing.

15. If you give speaking engagements or even when you participate in other events, seminars, workshops, give out flyers of your eProgram. Works well in networking groups too. Take flyers to libraries, senior and civic centers.

FYI, names of ePrograms can seem confusing at times, however, there is a standard for what to expect depending on name. A teleseminar usually has very little interaction between leader and attendees. It is set up to instruct and for participants to solely listen. Sometimes a brief Q&A period is spaced in-between subtopic changes.

On other hand, a teleclass provides more time for participant to participant or participant to leader interaction. It has a higher ratio of free forming. A teleclass format copies more of workshop atmosphere. A teleprogram, is a teleclass delivered over a period of time, like a class at a learning institution. The term eProgram is a compilation, or overview term, of all electronically delivered learning programs.

Inspire Action Once you’ve used your marketing message to grab hold of your prospects’ attention, be it at your website, after reading one of your ads or an article you’ve written, be sure you clearly instruct them to take action you want. It doesn’t matter what action is as long as it requires them to provide you their contact information so you may continue marketing to them.

Offer something useful and free in exchange for their information. Give away free recipes if you’re a caterer or tips on designing bouquets if you’re a florist. Just be certain to give clear directions about what should be done next to move your sales process along.

Build a Relationship After you’ve successfully culled from your prospects’ their contact information it is now time for you to develop a relationship with them. The nature of relationship you develop should be one that makes it clear that you know your prospect is out there, that you understand your prospects’ problems and that you can help solve your prospects’ problems.

Common methods for developing relationships with prospects are distributing articles, publishing an ezine and conducting surveys. Be sure to include your marketing message with every article, ezine or survey.

Over time you will become obvious solution to your clients’ problems when they decide to take action to solve what concerns them.

Move Your Marketing forward Using each of above methods will help you position your business much like a champion chess player positions his pieces. In end victory and more sales will be yours.

Copyright 2005, Jeremy Cohen and Better Marketing Results