Press reviews are a common and basic feature for surveying
market situtation, your company’s public image and coverage of your competitor’s business. Only if you are well-informed about theses topics, you can make sound business decisions. But can traditional press review – also called press clipping - with cut-out and pasted articles really retain its relevance in age of internet, mobile computers and digitalised communication?
The internet has caused workflow processes to become much faster, and it is hardly possible to reserve time just to read business and news publications. Cutting out articles and then gluing them on a piece of paper has always been a rather messy job – but now it has also become too timeconsuming. Even scanning articles and then priniting them out takes up time.
Traditional press reviews also need to be stored and archived, something that just adds up to loads of paper in your office.
An modern alternative to standard press review are digital formats. Online media sources are automatically scanned for selected terms and topics and relevant articles – already in digital form – are combined. You then have a digital document, for example in PDF-format.
