Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.

Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine.

Your benefit should be something that only your ezine offers or that other competing ezines fail to stress in their promotions.

Once you've created your USP, integrate it into all of your promotions for your ezine.

2. Swap ads with other ezine publishers.

You could swap sponsor, feature, classified or solo ads with other ezine publishers.

Choose related but non competing ezines to swap ads with and track your ad swaps so that you'll know exactly which ezines are best to continue swapping with.

3. Swap "thank you" page ads with other ezine publishers.

Advertise other ezines on page your new subscribers are taken to after joining your ezine in exchange for those publishers doing same for you.

This will give you very strong promotion of your ezine for as long as other ezines continue to be published.

4. Write articles.

Your articles will help you to successfully increase your subscriptions by getting your ezine promoted in relevant ezines and on high traffic sites.

Promote your articles by submitting them to article directories, article announcement lists and also to other ezine publishers.

5. Swap articles with other ezine publishers.

Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers.

This will provide both you and other publisher with a terrific way to get more subscriptions at no cost.

When choosing ezines to swap ads with, pick ezines that offer content that your new subscribers would be interested in, but not ezines that compete directly with you.

2. Write articles.

Your articles will give you a powerful way to get more new subscribers through your resource box at end of your articles.

Submit your articles to article directories, article announcement lists and also to ezine publishers looking for articles to run in their ezines.

You could also create a list that announces when you've written a new article or articles to get more publishers to run your articles on a regular basis.

3. Create an ebook compilation of your articles and use it as a bonus for subscribing to your publication.

Multiply number of subscriptions you get from your ebook by letting other ezine publishers use it as a bonus for subscribing to their ezines.

You can also let people rebrand your ebook with a link to their site or ezine to get more people to offer your ebook as a bonus or on their sites.

4. Swap recommendations with other ezine publishers.

You could recommend another publisher's ezine in your own words to your subscriber base in exchange for her doing same for you.