combination will sell your product better. You can

also test size and style of your web site text.

2. Promise your readers an end result or outcome

in your ad. You must give them a solid g.uarantee

that your product will solve their problem.

3. Never assume people believe information in

your ad copy. You need to back-up all your claims

with indisputable evidence.

4. Give your customers free shipping. If you can't

afford that, you can give free shipping to customers

that buy over a certain dollar amount to raise profits.

5. Test your web site regularly for ordering glitches,

bad links, broken graphics, etc. Those types of

errors will make your business look unprofessional.

6. Use free advertising as much as possible. Test a

Just imagine you are a customer and you are looking for a solution to a problem. It might be that you need a new battery for your mobile phone, you may need to learn how to take great photographs with your new digital camera or you might need to find a wedding gift for a friend or relative.

As far as this experiment goes you can choose any problem you like. All I ask is that you go to your favourite search engine and type in a query to seek a solution to your problem. Once you get your search results, click through to a few sites and see how information is presented.

My prediction is that most web sites that you visit will tell you all about themselves, they will push their products or services and they will list lots of features. Very few web sites will attempt to empathise with you or your specific problem.