10 Killer Ways To Multiply Your SalesWritten by Frank Bauer
"10 Killer Ways To Multiply Your Sales" by Frank BauerWould you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at following 10 killer ways to multiply your sales... 1. When you make a sale, always follow-up with customer. First you should follow-up with a "thank you" email. Then, a few days later, you can follow-up up and as them if they are satisfied with their purchase or if they have any questions. After a certain time, you should follow-up and ask them for their feedback, good or bad and possibly for a testimonial. All your follow-up messages can include a small advertisement for other products you sell. If you use a fn automated system to do this, it will not even take a minute of your time to do all follow-ups. 2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. Or you can upsell your visitors from a standard version to a professional version of your product or service. 3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into four sales. This can be easily done placing a refer-a-friend form on your order "thank you" page. 4. When you sell a product, give your customers option of joining an affiliate program so they can make commissions selling your product. This will multiply sale you just made. For example... do that in one of your follow-up messages mentioned in first point above. 5. Sell reprint/reproduction rights to your products. You could include an ad on or with product for other products you sell. You could make sales for reproduction rights and sales on back end product. You could also product licenses in bulk at a discounted rate to resellers. Then they can sell it at retail price and keep to profit. 6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses
| | Take the Logo Litmus TestWritten by Maya Sunpongco
Here is your C.I.T.T. (pronounced "kit") [Color • Illustrate• Type • Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don’t believe me? Look at Dove™ soap. You’ll find shampoo bottles are white. White conveys purity, simplicity and a sense of cleanliness. It's strategic and makes sense doesn’t it?! Have you noticed that you can associate an industry by its color? Blue is a popular color for technology companies and bottled water companies, for instance. How about identifying a certain mood by color? Quick, what mood do you think color red evokes? Could be romance or anger or urgency... ILLUSTRATE. Small businesses and solo-entrepreneurs don't have budgets like Nike, Starbucks and McDonalds... so, if you decide to create a graphical image to represent your business, make sure it communicates what your customers might expect from your company. Great examples of this includes logo of www.Giftpile.com and www.IndieArtistStation.com TYPE. There is an art to lettering... just ask a calligrapher or illustrator who can create a logo based on letters. Again, illustrated in Giftpile.com (mentioned above). An illustrator created a custom type which looks similar to gift wrap and ribbons on presents which is very appropriate for service www.Giftpile.com performs (wedding gifts).
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