Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

Look at these examples to see what I mean:

Before

Great Top for Hot Summer Days

When it’s hot outside, this top will help keep you cool. Made of cool nylon, you’ll love how it sheds moisture. Available in four pastel colors.

After

Perfect Tank Top for Hot Summer Days

When temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you’ll love how it sheds moisture. Available in four spring-fresh colors.

See difference? The latter paints a more vivid picture of tank top than former.

Try this…

Before

The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to next level – and dress your home for any occasion.

After

The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to next level – and exceptionally dress your home for any occasion.

Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned over years from offline print world. These concepts go back to 1920’s, where person-to-person dialog took a backseat due to new mass media platform to push sales message in various advertising forms. Today, Internet Marketers assume this is still only option when it comes to “online” sales letters, since reader is not physically present and cannot give immediate corrective-feedback.

In a minute, I’ll tell you why this will be their downfall…

Your sales letter is your voice to convey your benefits and offerings to masses. The only reason a visitor is even at your site is to see if you have a solution to their problem. Effectively convince them that you have solution for a reasonable price, overcome any objections and you get sale! Simple. Right?

“Wait a minute! How do I know what’s most important to each different visitor. How do I convince an unknown reader that I have their solution?”

Good questions. You may have one product with various benefits, or many different affiliate products which you promote. Which benefit or product should you focus on so that each specific visitor has no choice but to rip out their wallet and start spewing out credit card numbers?

Read this part carefully –

All persuasive sales letters (no matter how hypnotic and enticing) must anticipate mindset and views of visitor. As a copywriter, you’ve been given task of being a mind reader. You are forced to write your sales letter in such a way that it answers every possible question and objection. And when possible, trigger emotional desire that was brought with each visitor. This can be quite daunting, considering that each visitor has their own specific desires and questions relevant to their unique situation. But bottom line is -- you must satisfy visitor's quest for meaningful, relevant information before they will say “yes!”

Now I am going to unveil a powerful and exclusive formula to do just that. Discover hidden desires deep inside minds of each and every one of your visitors. You will have all-knowing power of what each wants from you.

All that you have to do is master “super-amazing-advanced-top-secret proven technique” real live salespeople all over world have used for years to dig out that elusive customer desire. They ask!