Are you a Solopreneur, a Small Business Owner, a Helping Professional, or a Creative who is tired of trying to figure out how to sell yourself and your services without feeling uncomfortable or pushy?If so, you are not alone! Many of us have experienced manipulative and abrasive salespeople who have turned us off...made us cringe...and even stopped us entirely from pursuing a purchase we really wanted.
If we ourselves have had poor experiences with salespeople, how can we be expected to enjoy becoming one?
Well, let's look at
alternative. In order to bring our talents, our services, and our gifts to world...we need to figure this out.
What I know for sure is that we cannot grow our businesses without becoming comfortable with "selling"...so let's bite bullet and master this "selling thing".
"But we didn't sign on to be salespeople", you say. "We signed on to help people or to make a great product available or to express our creativity!"
"We're ok with connecting with people, forming new relationships, and helping people to get what they need...but in a professional and non-threatening way."
And so it is with "Selling from your Heart."
"Selling from your Heart" is about forming connections with potential Clients, finding commonalities, enjoying conversations, figuring out what's missing, helping to clarify what's needed, and partnerning to find solutions.
Is that something you're comfortable with?
I thought so!
So let's create a plan that will help you to embrace your professional selling self and, in so doing, enhance very reputation of "selling".
Step 1
Know Yourself. Who are you? What makes you special? What characteristics do you have that would attract someone to partner with you? What products or services do you have to offer them that is unique?
Step 2
Get Clear On Who You Want to Attract. Who would you really like to work with? What qualities do these individuals have? What would it be like to have a relationship with these types of people? Create a "My Favorite Client" profile. Keep it in full sight.
Step 3
Look for Your "Favorite Clients" Everywhere. It's like a treasure hunt. Where do they hang out? What do they read? What radio stations do they listen to? Where might you run into them?
Step 4
Create an Image for these Individuals to See. How will you portray yourself to these potential Clients? What will you send them that will make you curious about you? Should you place a photo on your brochure? Should you pose a question in your copy that will make them say...Hmmm! What will make them reach out?
