www.commoditization The Electronic Job Market vs. The Headhunter

Houston, Texas - When Rob Gladstone started recruiting in 1994, old style relationship building philosphy had yet to give way to frenetic search engine hunt for RESUME, RESUME, RESUME that often leads today's recruiter to submit 20 resumes where they would once submit three. Now, recruiters increasingly find themselves under pressure from job boards, like monster.com, Career Builder and Yahoo Hot Jobs. Most even flood those sites with their own postings, even though clients also have those same postings there. Recruiters spend their day combing through thousands of resumes listed on those same job sites. Candidates also visit, of course, as well as going directly to company web sites to post resumes and signing up for "job agents" that promise to elec- tronically knock on their door with great opportunties as they're posted. Thankfully, great recruiters are fighting back. Not by jumping on board frenetic search engine quest for resumes, but by reminding hiring authorities and those most special candidates that great opportunities and great candidates don't belong in want ads or sitting in HR in-boxes. They remind all those who'll listen that great candidates can go unnoticed just as ho-hums can. "It reminds me of a placement that took place my first year in business," recalls Gladstone. "It wasn't mine, but it was beautiful to watch and and hear about. A great learning experience from a guy who'd been in business a while.

Is it News? A Manufacturing PR Checklist

Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”

Newsworthy Manufacturing Checklist The following Checklist should be reviewed weekly to determine events and circumstances that might merit Media Coverage. I. New or Updated Product Information II. New Customer Information III. New Strategic Alliances/Partnership Information a. Software Vendors (ERP, CRM, SCM) b. Professional Services (Law Firms, CPA’s, PR firms) c. Co-op Bundling Sales Program IV. New Facility or Manufacturing Operation