The face of technology users continues to change. According to
Pew Internet & American Life study, "a greater portion of enthusiastic tech users find it more difficult to do without their computer, cell phone and internet than their television and landline telephone". Thirty one percent of population are considered heavy technology users.Many of this "tech elite" access internet wirelessly and pay for online content. For this group, email is as important as telephone.
Here is breakdown of technology users by groups:
·Young tech elites: comprise 6% of population and their average age is 22 years old. All of them have internet access and most of them have cell phones, This group heavily participates in online interactivity including: music downloads, participation in online groups, viewing streaming audio and video clips. Seventeen percent of this group has logged on to internet using a wireless internet connection.
·Old wired baby boomers: comprise 6% of population and their average age is 52. This group spends more money online than any other group. They all have internet access and 82% have cell phones. They actively gather information online and use internet for transactions.
·Wired GenXers: comprise 18% of population and their average age is 36. All of them use internet. Cell phone use is 82%. They also make use of interactive aspects of internet.
·Wired Senior Men: comprise only 1% of population and are very highly educated. Their average age is 70 and they have been online for about 10 years. Online activities include information gathering and online transactions.
·Young Marrieds: comprise 15% of population and their average age is 24. Internet use is 66%, while 56% have cell phones. Most of them are likely to be married with children.
·Low-Tech Older Baby Boomers: make up 21% of population and their average age is 54. Internet use is 51% while more of them (60%) have cell phones. This group has a lower than average education and income.
